Chorus Connection Blog

Author: Tori Cook

Creating a Marketing Strategy for Your Chorus

Tori Cook January 10, 2018
Back in the fall, we looked at four crucial analyses of your chorus's marketing strategy. This week, I'll show you how to look at the data you've collected and set up an annual marketing strategy for your chorus!
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The Best Choral Resources from Chorus Connection in 2017

Tori Cook January 03, 2018
In 2017, Chorus Connection produced 70+ choral resources for chorus leaders. If you missed these last year, here's a recap of your ten favorites!
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A Holiday Jingle by the ChoCo Puffs

Tori Cook December 25, 2017
Happy holidays from Chorus Connection! Enjoy this sassy holiday jingle from our employee choir, "The ChoCo Puffs."
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Why Your Chorus Board Should be "Slack"ing in the New Year

Tori Cook December 19, 2017
Chorus boards now have more technological tools than ever to operate efficiently. Find out why your board should be "Slack"ing in the new year!
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Day-of Holiday Concert Reminders for Choruses (A Checklist!)

Tori Cook December 14, 2017
Holiday concerts are underway! Here's a list of reminders for your singers, operations staff, and your chorus director on concert day.
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8 Holiday Projects and Tasks for Community Choruses

Tori Cook December 03, 2017
The holidays are fast-approaching! Chorus leaders, grab some hot chocolate and start working these 8 necessary chorus projects during this holiday season.
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Four Crucial Analyses of Your Existing Chorus Marketing Strategy

Tori Cook November 29, 2017
The first step in developing a marketing strategy is to analyze the existing environment; what's working and what isn’t. Use these four analyses to get started!
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Contingency Planning for Volunteer Turnover in Community Choruses

Tori Cook November 16, 2017
Two words: volunteer turnover. The struggle is real for choruses! Here are some systems and measures to put in place for ensuring smooth volunteer transitions.
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How to Recruit Your Chorus's Marketing Team

Tori Cook November 08, 2017
The first step to a successful choral marketing strategy is finding the right people to do the job. Check out this article with ideas for recruiting volunteers!
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The Seven Stages of Concert Week (for Chorus Directors)

Tori Cook November 01, 2017
Shock. Denial. Bargaining. Guilt. Anger. Depression. Acceptance and hope. Welcome to the seven stages of concert week in GIFs (for choir directors)!
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