Tori Cook

Tori Cook
Tori Cook is the Director of Sales & Marketing at Chorus Connection. She sings with the Tanglewood Festival Chorus and is a board member of the Greater Boston Choral Consortium. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro Musica in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

Recent Posts

A Quick Guide to Surveying Your Singers and Patrons

Tori Cook Jul 27, 2020
Surveying your community might sound like an easy task, but it can quickly become overwhelming. Check out these best practices and sample questions!
Read More

What Performing Arts Organizations Need Right Now From Concert Venues

Tori Cook Jul 20, 2020
An honest letter to concert venues addressing challenges the performing arts industry is facing amidst COVID-19.
Read More

About the Black Voices Matter Pledge: An Interview with Alexander Lloyd Blake

Tori Cook Jul 16, 2020
We had the opportunity to catch up with Alexander Lloyd Blake, co-author of the Black Voices Matter pledge to learn more about the pledge.
Read More

How Will Chorus Member Dues and Tuition Fees Shift in 2020-2021?

Tori Cook Jun 26, 2020
A global pandemic is forcing choruses to rethink our entire business and pricing models. Here are 5 sample member dues models to use in 2020-2021!
Read More

Resources on Racial, Social, and Economic Equity and Justice in the Arts

Tori Cook Jun 05, 2020
A list of resources to help your choral organizations stay educated and take action on injustices and inequities in the arts.
Read More

What Community Chorus Leaders Should Be Doing Right Now

Tori Cook May 15, 2020
What does season planning look like amidst COVID-19? Here are a few key takeaways from our new 2020-2021 season planning guide for community choruses.
Read More

5 Ideas for Keeping Your Chorus Connected During This Pandemic

Tori Cook Apr 13, 2020
When a global pandemic makes it impossible to sing together, we are left to discover new ways to connect with our chorus. Here are five ways to do that!
Read More

12 Amazing Virtual Choirs to Come Out of COVID-19

Tori Cook Apr 06, 2020
Here are some of the brave souls from across the world that have created awesome virtual choirs during COVID-19.
Read More

Virtual Fundraising Ideas for Choruses: Host a Non-Event

Tori Cook Mar 23, 2020
COVID-19 may negatively impact small nonprofits. One way to overcome financial burdens is to host virtual fundraising events like non-events. Here's how.
Read More

Transforming Your Chorus's Live Fundraising Event into a Virtual Event

Tori Cook Mar 23, 2020
How to move your fundraising event online so you can engage donors, keep staff working, and bring in funding for your organization during this hard time.
Read More