Tori Cook

Tori Cook
Tori Cook is the Director of Sales & Marketing at Chorus Connection. She is the former Music Director of the Harborlight Show Chorus, outgoing President of Chorus pro Musica, and sings with Tanglewood Festival Chorus in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

Recent Posts

11 Ways to Prevent Member Burnout So You Can Grow Your Chorus

Tori Cook Sep 25, 2019
Only when we invest in our members can we have any hope of utilizing them to grow the chorus. Here are 11 ways to add value to your singers' memberships.
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Why Your Members Are the Key to Growing Your Chorus

Tori Cook Sep 18, 2019
When you really get down to the heart of every revenue-generating avenue for your chorus, all paths lead back to your members. Don't believe me? Read on!
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19 Awesome Chorus Websites to Inspire Your Next Website Redesign

Tori Cook Sep 10, 2019
Over the years, I've seen some pretty amazing websites from choral organizations. Here are nineteen that I hope inspire you to redesign your website!
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Tried-and-True Ways to Avoid Volunteer Burnout

Tori Cook Aug 30, 2019
Volunteers are the lifeblood of every community chorus. Burnout could be the most significant risk facing your organization. Here's how to avoid it!
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3 Things You Can Do Right Now to Streamline Chorus Operations

Tori Cook Aug 19, 2019
Last week's blog discussed streamlining choral operations before next season. If you're eager to get started, here are three things you can do right now!
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Why You Should Streamline Your Choral Operations Before Next Season

Tori Cook Aug 14, 2019
Why is it so important to streamline your operations prior to the start of the season? Read on, friends!
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The Fundamentals of Selling Concert Tickets - What Choruses Need to Know

Tori Cook Aug 05, 2019
Selling tickets isn't rocket science. It comes down to a few key fundamentals: marketing the concert, storing data, and engaging your audience.
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How to Determine Ticket Prices for Your Next Choral Concert

Tori Cook Jul 30, 2019
Want to sell more tickets? Price tickets at just the right point - making enough money for you while providing fair value to your ticket buyers.
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Announcing Chorus Connection's New Ticketing Feature!

Tori Cook Jul 21, 2019
Chorus Connection launches a new ticketing feature! Create ticketed events in a flash, sell tickets in style, and manage your box office in one place.
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The Best Resources for Community Chorus Leaders

Tori Cook Jul 03, 2019
The off-season is a great time to gather resources so you can be as productive as possible next season. Here's a list of resources you should be following!
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