Tori Cook

    Tori Cook
    Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.
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    Recent Posts

    4 Creative Partnership Ideas for Choral Organizations and Venues

    Four mutually beneficial partnership ideas for venues and choirs to build longstanding relationships, foster future opportunities, and expand your network.
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    Tori Cook

    One Choir's Successful Virtual Fundraising Event

    The Phoenix Boys Choir's recently hosted a virtual fundraising event that raked in nearly $50K in just a couple of short weeks. Learn more about it!
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    Tori Cook

    Saving Our Stages: Concert Venues Look to the Future

    In this series of interviews, we learn more about the challenges concert venues face in the pandemic and how performing arts organizations can help.
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    Tori Cook

    How the Choral Industry is Handling the Pandemic: A Timeline in GIFs

    A timeline of all of the interesting times we've had together since COVID-19 hit in GIF form. 100% relatable.
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    Tori Cook

    Get the Choral Marketing 101 eBook

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    A Fantastic Fall Season Ahead for Community Choruses

    Creativity emerges this fall in the form of a diverse array of virtual and in-person choral events. Here, we've highlighted a few we felt were especial!
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    Tori Cook

    Could Drive-In Choirs Be the Solution We Have All Been Waiting For?

    After several long months of not singing together, community choruses are starting to get creative. The most recent innovation? Drive-in choirs.
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    Tori Cook

    Restructuring Revenue Models: 40+ Potential New Sources of Income for Community Choruses

    A list of 40+ potential revenue streams for community choruses tackling a global pandemic.
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    Tori Cook

    Questions Community Choruses Should Be Asking Concert Venues Soon

    A list of sample questions and discussion topics to bring to concert venues to help them plan for reopening.
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    Tori Cook

    A Quick Guide to Surveying Your Singers and Patrons

    Surveying your community might sound like an easy task, but it can quickly become overwhelming. Check out these best practices and sample questions!
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    Tori Cook

    What Performing Arts Organizations Need Right Now From Concert Venues

    An honest letter to concert venues addressing challenges the performing arts industry is facing amidst COVID-19.
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    Tori Cook

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