Tori Cook

Tori Cook
Tori Cook is the Director of Sales & Marketing at Chorus Connection. She directs the Harborlight Show Chorus, is President of Chorus pro Musica, and sings with Tanglewood Festival Chorus in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

Recent Posts

Great Vocal Warm-Ups for Choir Rehearsals and At-Home Practice

Tori Cook Jan 16, 2019
When preparing your choir for a successful rehearsal, a good vocal warm-up is key. Vocal warm-ups don’t need to be terribly complicated. In fact, it’s best to keep them fairly simple and fun! This article will provide several examples of helpful warm-ups for your choir.
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5 Signs From the Universe Telling You It's Time to Join a Choir

Tori Cook Jan 11, 2019
It's a new year! Like many others, you might be experiencing these signs of needing something new in your life. Could choir be the cure? Read more to find out!
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19 New Year's Resolutions (and Solutions) for the Overworked Chorus Manager

Tori Cook Dec 31, 2019
Every new year, I like to make a bunch of resolutions and then give up on them approximately one day later. Well, it's 2019 and my new year's resolution is to actually accomplish one. Here's a slew of resolutions (and solutions) that I'll be considering. Feel free to choose a few for yourself!
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6 Gifts to Give Your Chorus This Holiday Season

Tori Cook Dec 17, 2018
'Tis the season of giving! Don't forget to add your community chorus to your holiday shopping list. Here are some gifts that can make an impact.
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A Holiday Ditty From Your Friends at Chorus Connection

Tori Cook Dec 14, 2018
It seems the staff at Chorus Connection have decided to make it an annual tradition to film a holiday parody for you. Last year's holiday jingle was the first of, what we hope to be, many silly holiday videos featuring our employee choir - The ChoCo Puffs. Check out this year's video!
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Fun Ways to Engage Your Audience During Your Chorus's Holiday Performances

Tori Cook Nov 27, 2018
Holiday concerts are fast-approaching! Want a few fun ideas for engaging your audience members this holiday season? Read on, friends.
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What Chorus Managers are Really Thankful For

Tori Cook Nov 21, 2018
As we stuff our faces with Thanksgiving feasts, chorus managers across the globe are busying themselves with holiday concert preparations. Want to know a few ways to show your appreciation? Here's what choruses managers are really thankful for!
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Underutilized Channels for Recruiting Singers for Your Chorus

Tori Cook Nov 16, 2018
Sometimes it feels like we've tried everything to recruit new singers for our community choruses and nothing seems to be working. But have we tried everything? We could always be doing more! Here are just a few underutilized, but effective, channels for recruiting new singers.
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Why Your Community Chorus Needs You to Volunteer

Tori Cook Nov 06, 2018
Everyone knows that volunteers are the lifeblood of any nonprofit - including (and especially!) community choruses. There are many reasons community choruses rely on volunteers to sustain and grow their organizations. Here's why we need you to step up to the plate.
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Making the Most of Your Chorus's Annual Fund Campaign

Tori Cook Oct 29, 2018
While it's not the most effective approach, many community choruses are still heavily relying on physical mailings to meet their annual fund goals. By using various marketing channels and strategies, choruses can expand their donor database and grow their annual revenue. Learn more!
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