Tori Cook

Tori Cook
Tori Cook is the Director of Sales & Marketing at Chorus Connection. She is the former Music Director of the Harborlight Show Chorus, outgoing President of Chorus pro Musica, and sings with Tanglewood Festival Chorus in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

Recent Posts

How to Determine Ticket Prices for Your Next Choral Concert

Tori Cook Jul 30, 2019
Want to sell more tickets? Price tickets at just the right point - making enough money for you while providing fair value to your ticket buyers.
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Announcing Chorus Connection's New Ticketing Feature!

Tori Cook Jul 21, 2019
Chorus Connection launches a new ticketing feature! Create ticketed events in a flash, sell tickets in style, and manage your box office in one place.
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The Best Resources for Community Chorus Leaders

Tori Cook Jul 03, 2019
The off-season is a great time to gather resources so you can be as productive as possible next season. Here's a list of resources you should be following!
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8 Tips for Engaging and Retaining Your Ticket Buyers

Tori Cook Jun 19, 2019
You've done all the work to get audiences in the door. Now how do you keep them coming back for more? Here are eight tips for engaging your ticket buyers.
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6 Things to Include in Your Chorus's Annual Meeting Presentation

Tori Cook Jun 07, 2019
It's that time of year to prepare for your annual meeting with the chorus's stakeholders. What should you prepare for it? Here's a list of six things!
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Perfect Summer Projects for Community Choruses

Tori Cook May 31, 2019
Summer is a critical time to think through improvements to your choral operations. Here are a few ideas for summer projects to tackle!
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A Pre-Performance Checklist for Choral Directors

Tori Cook May 20, 2019
Are you and your singers ready for the next choral performance? Here's a helpful checklist any choral director can use to prepare for a successful concert.
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6 Ideas for Getting Non-Singers to Join Your Board

Tori Cook May 07, 2019
Managing a chorus takes a village. In this article, we'll discuss the reasons why you may want non-singers on your board and how to find them.
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How Chorus Connection Revitalized Our Brand (And How Choruses Can do the Same)

Tori Cook May 01, 2019
Chorus Connection decided it was time for a brand revitalization. We share the process we went through so that choruses can begin their own rebranding.
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Proof in the Pudding: Choir Matters

Tori Cook Apr 18, 2019
Once again the powers that be want to make cuts to the National Endowment for the Arts. This is your proof in the pudding that choir matters.
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