Tori Cook

Tori Cook
Tori Cook is the Director of Sales & Marketing at Chorus Connection. She is the former Music Director of the Harborlight Show Chorus, outgoing President of Chorus pro Musica, and sings with Tanglewood Festival Chorus in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

Recent Posts

How Chorus Connection Revitalized Our Brand (And How Choruses Can do the Same)

Tori Cook May 01, 2019
Chorus Connection decided it was time for a brand revitalization. We share the process we went through so that choruses can begin their own rebranding.
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Proof in the Pudding: Choir Matters

Tori Cook Apr 18, 2019
Once again the powers that be want to make cuts to the National Endowment for the Arts. This is your proof in the pudding that choir matters.
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Tips for Choosing the Right Software for Your Chorus

Tori Cook Mar 22, 2019
Whether you're investigating donor management software, ticket sales systems, or choir management software for your chorus, developing a search process and evaluating your options is key to finding the right platform for your chorus. Here are some tips for getting started in your software search!
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Announcing The Chorus Management Network: A New Community for Executive and Administrative Leaders of Community Choruses

Tori Cook Mar 19, 2019
Announcing the launch of The Chorus Management Network - a new Facebook group for executive and administrative leaders of community choruses. This community is a place for all of us to put our heads together to find solutions to our everyday chorus management challenges. Learn more!
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Falling in Love With Project Management Software for Nonprofit Choruses

Tori Cook Feb 13, 2019
My love story with project management software, ClickUp, and a list of reasons why this tool is my top pick for community choruses. Happy Valentine's Day!
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So You Want Chorus Connection, But Your Board's Not "On Board"? Try This!

Tori Cook Jan 31, 2019
Those of us who have tried to make changes to choral organizations, know about a board's resistance to change all too well. When pitching chorus management software to your board, it's always good to have a few pre-planned responses ready to go to handle any objections or pushback.
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Announcing Chorus Connection's AutoPay - Recurring Payments Made Easy!

Tori Cook Jan 25, 2019
Chorus Connection has always given chorus administrators the option to make payment plans for their chorus members. Now with the arrival of our new Auto-Pay feature, this process has become even easier for your members on a payment plan.
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The Anatomy of a Great Choral Warm-Up

Tori Cook Jan 22, 2019
A lot of people say that vocal warm-ups are for "warming up the voice." And while that is generally true, warm-ups for choir have a more important role: they provide a chance for us to hone in on teaching vocal technique to our singers. Find out what a great choral warm-up entails!
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Great Vocal Warm-Ups for Choir Rehearsals and At-Home Practice

Tori Cook Jan 16, 2019
When preparing your choir for a successful rehearsal, a good vocal warm-up is key. Vocal warm-ups don’t need to be terribly complicated. In fact, it’s best to keep them fairly simple and fun! This article will provide several examples of helpful warm-ups for your choir.
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5 Signs From the Universe Telling You It's Time to Join a Choir

Tori Cook Jan 11, 2019
It's a new year! Like many others, you might be experiencing these signs of needing something new in your life. Could choir be the cure? Read more to find out!
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