Lauren Potter

    Lauren Potter
    Lauren is a digital marketing consultant who helps choral organizations tell their stories with depth, sincerity, and impact. With a background in journalism and a passion for performing arts, Lauren brings a documentary-style approach to content, crafting compelling narratives that go beyond promotion to build lasting connections. She has worked with Grammy-winning groups like the Phoenix Chorale and Tonality, where she led social media and marketing efforts during their 2024 Grammy win. She also led branding, website, social and marketing for Helios: A Modern Renaissance. As a former vocal performance major, Lauren has had the opportunity to perform with several choral ensembles in Arizona, and when she’s not serenading her two cats, Lauren can be found supporting the arts, eating tacos, and visiting her family back home in Australia.
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    Recent Posts

    The Top 5 Things Nonprofit Chorus Marketers Should Know About AI

    Curious about AI for nonprofit choir marketing? Discover 5 crucial insights to use AI effectively while preserving your choir's unique human touch.
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    Lauren Potter

    Choir Marketing at Year-End: A Great British Bake Off Holiday Special

    Looking to sweeten year-end chorus marketing? Explore Bake Off-inspired tips that engage donors and serve up campaigns with no soggy bottoms!
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    Lauren Potter

    What’s the Difference Between Instagram Stories and Instagram Reels?

    Confused about Instagram Stories vs. Reels? Discover their key differences, when to use each, and how they can help boost your choir's social media impact.
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    Lauren Potter

    Best Practices For Working With Contractors: Part 1

    Looking to hire a marketing contractor for your chorus? Discover essential tips to create a Brand & Marketing Toolkit that sets your team up for success!
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    Lauren Potter

    Get the Choral Marketing 101 eBook

    Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today!

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    6 Low-Cost Ways to Make Your Patrons Feel at Home

    Want to make your concert audience feel right at home? Discover 6 low-cost, practical tips to enhance their experience and keep them coming back for more!
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    Lauren Potter

    Stop Stressing: 6 Simple Social Media Strategies for Chorus Directors

    Overwhelmed by social media? Discover six easy strategies you can implement today to manage your choir’s online presence without the stress.
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    Lauren Potter

    7-Step Social Media Audit

    Ready to make a splash on social media next season? Summer's the perfect time for a social media audit to refresh your choir's online presence.
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    Lauren Potter

    What is Content? (And How to Make It Engaging)

    Looking for ways to make your choir shine online? Discover 5 engaging content ideas to connect with your followers and help build a sense of community.
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    Lauren Potter

    Q&A: Mikah Meyer of Canyon Chorus on Music, Mentorship, and Advocacy

    Ever feel like you don't fit in? Discover the story behind "Canyon Chorus," and how music and mentorship inspired one singer's journey of self-acceptance.
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    Lauren Potter

    4 Ways Using ChatGPT Can Make Your Job Easier

    Looking to lighten your load? Discover four ways that you can use ChatGPT and similar AI tools to work smarter, not harder.
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    Lauren Potter

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