Lauren Potter

Lauren Potter
Lauren Potter is a digital marketing consultant specializing in storytelling through brand management, content strategy, and integrated campaigns. As a former vocal performance major, Lauren has had the opportunity to perform with several choral ensembles in Arizona. Her first experience working with nonprofit arts organizations was as an intern with the Grammy-winning Phoenix Chorale, where she then joined the staff and led the organization’s patron services for nearly two years. To further her love of storytelling, Lauren ultimately graduated with a degree in journalism from ASU’s Cronkite School, and has gone on to lead the social media and marketing efforts for organizations spanning the nonprofit, public, and private sectors including Helios: A Modern Renaissance, Artlink Phoenix, Downtown Phoenix Inc., and Self-Care Society to name a few. In her work as a consultant (www.laurenpotter.online), Lauren helps human-centered organizations engage audiences, galvanize communities and drive brand awareness through compelling content and solid strategy. When she’s not serenading her two cats, Lauren can be found supporting the arts, eating tacos, and visiting family and friends in her homeland of Australia.
Find me on:

Recent Posts

4 Ways Using ChatGPT Can Make Your Job Easier

Looking to lighten your load? Discover four ways that you can use ChatGPT and similar AI tools to work smarter, not harder.

7 Reasons Canva Pro is the Ultimate Marketing Tool for Choirs

From simplifying & streamlining to sparking creativity, Chorus Connection's latest blog post explores why Canva is an excellent tool for chorus marketing.

How to Make the Most of Instagram - Part 2

Looking to expand your audience? Here is Part 2 on "How to Make the Most of Instagram", with strategies to help build and engage your choral audience.

How to Make the Most of Instagram - Part 1

Feeling overwhelmed by Instagram? Start here with these 4 steps to make the most of your choir's Instagram profile.
No More Posts