Chorus Connection Blog

A choir's marketing team is crucial to its success. Use Chorus Connection to help your Marketing Chair stay organized, source content, communicate with their team, and engage members in promotional activities.

Publicity and promotions are a distinct focus of your chorus's marketing strategy. The key to publicity success is making your organization and your events "newsworthy" and building relationships with media contacts. So how do you start? Read more to find out!

When developing a social media strategy for your chorus, it’s important to determine how social will fit into the mix of your overall marketing strategy as well as the vision and mission of the chorus. Find a team, set goals, and choose channels and content that fit into your organization’s structure while also providing relevance to your target audience. Read more!

Need to create marketing collateral for your chorus but don't have a designer on staff? Luckily, nowadays, there are plenty of "Do It Yourself (DIY)" tools available to help non-designers... design things! Check out this growing list.

Video marketing is an essential promotional tactic for nonprofit choruses and it is more effective than any other promotional outlet available today. With a video studio and the right volunteers, you can see for yourself how effective it can be!

For choruses invested in an inbound strategy, mastering email marketing should be at the top of your priority list. A good email marketing program can help increase your subscriber database, sell more tickets, and boost engagement with your donors! Learn the basics of email marketing in this blog.

Your website is your best volunteer, working 24/7 to promote your chorus. It provides the first impression for your organization and it needs to ROCK!

Sell more tickets, recruit more singers, build your email subscription lists, and procure donations with a solid content marketing strategy for your chorus!

Back in the fall, we looked at four crucial analyses of your chorus's marketing strategy. This week, I'll show you how to look at the data you've collected and set up an annual marketing strategy for your chorus!

The holidays are fast-approaching! Chorus leaders, grab some hot chocolate and start working these 8 necessary chorus projects during this holiday season.