Chorus Connection Blog

While it's not the most effective approach, many community choruses are still heavily relying on physical mailings to meet their annual fund goals. By using various marketing channels and strategies, choruses can expand their donor database and grow their annual revenue. Learn more!

A choir's marketing team is crucial to its success. Use Chorus Connection to help your Marketing Chair stay organized, source content, communicate with their team, and engage members in promotional activities.

Publicity and promotions are a distinct focus of your chorus's marketing strategy. The key to publicity success is making your organization and your events "newsworthy" and building relationships with media contacts. So how do you start? Read more to find out!

Ticket sales, donations, and member dues are a few examples of payments that choruses receive. But keeping track of these payments in accounting software can be burdensome. In this post, we'll focus on setting up integrations to push your payments data into your accounting software automatically!

On this week's #AutomationApril blog, we're discussing how to integrate your ticket sales platform with your donor management platform. Find out how!

Your chorus's ticket buyers are some of your most engaged contacts. By integrating your ticket sales and email marketing platforms, your marketing team can continue nurturing those relationships via email! Find out how.

When developing a social media strategy for your chorus, it’s important to determine how social will fit into the mix of your overall marketing strategy as well as the vision and mission of the chorus. Find a team, set goals, and choose channels and content that fit into your organization’s structure while also providing relevance to your target audience. Read more!

Need to create marketing collateral for your chorus but don't have a designer on staff? Luckily, nowadays, there are plenty of "Do It Yourself (DIY)" tools available to help non-designers... design things! Check out this growing list.

Video marketing is an essential promotional tactic for nonprofit choruses and it is more effective than any other promotional outlet available today. With a video studio and the right volunteers, you can see for yourself how effective it can be!

For choruses invested in an inbound strategy, mastering email marketing should be at the top of your priority list. A good email marketing program can help increase your subscriber database, sell more tickets, and boost engagement with your donors! Learn the basics of email marketing in this blog.