Chorus Connection Blog

How Your Choir's Marketing Chair Can Use Chorus Connection

Tori Cook September 06, 2018
A choir's marketing team is crucial to its success. Use Chorus Connection to help your Marketing Chair stay organized, source content, communicate with their team, and engage members in promotional activities.
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Leveraging Publicity and Promotions for Your Chorus

Tori Cook May 03, 2018
Publicity and promotions are a distinct focus of your chorus's marketing strategy. The key to publicity success is making your organization and your events "newsworthy" and building relationships with media contacts. So how do you start? Read more to find out!
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Developing a Social Media Strategy for Your Chorus

Tori Cook March 28, 2018
When developing a social media strategy for your chorus, it’s important to determine how social will fit into the mix of your overall marketing strategy as well as the vision and mission of the chorus. Find a team, set goals, and choose channels and content that fit into your organization’s structure while also providing relevance to your target audience. Read more!
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DIY Design Tools for Your Chorus's Marketing Strategy

Tori Cook March 20, 2018
Need to create marketing collateral for your chorus but don't have a designer on staff? Luckily, nowadays, there are plenty of "Do It Yourself (DIY)" tools available to help non-designers... design things! Check out this growing list.
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The Vitalness of Video Marketing for Your Chorus

Tori Cook March 05, 2018
Video marketing is an essential promotional tactic for nonprofit choruses and it is more effective than any other promotional outlet available today. With a video studio and the right volunteers, you can see for yourself how effective it can be!
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Mastering Email Marketing For Your Chorus

Tori Cook February 22, 2018
For choruses invested in an inbound strategy, mastering email marketing should be at the top of your priority list. A good email marketing program can help increase your subscriber database, sell more tickets, and boost engagement with your donors! Learn the basics of email marketing in this blog.
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How to Rock Your Chorus's Website

Tori Cook February 05, 2018
Your website is your best volunteer, working 24/7 to promote your chorus. It provides the first impression for your organization and it needs to ROCK!
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A 360-Approach to Content Marketing for Community Choruses

Tori Cook January 23, 2018
Sell more tickets, recruit more singers, build your email subscription lists, and procure donations with a solid content marketing strategy for your chorus!
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Creating a Marketing Strategy for Your Chorus

Tori Cook January 10, 2018
Back in the fall, we looked at four crucial analyses of your chorus's marketing strategy. This week, I'll show you how to look at the data you've collected and set up an annual marketing strategy for your chorus!
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8 Holiday Projects and Tasks for Community Choruses

Tori Cook December 03, 2017
The holidays are fast-approaching! Chorus leaders, grab some hot chocolate and start working these 8 necessary chorus projects during this holiday season.
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