Tori Cook

Tori Cook
Tori Cook is the Director of Sales & Marketing at Chorus Connection. She sings with the Tanglewood Festival Chorus and is a board member of the Greater Boston Choral Consortium. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro Musica in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

Recent Posts

A Fantastic Fall Season Ahead for Community Choruses

Tori Cook Sep 24, 2020
Creativity emerges this fall in the form of a diverse array of virtual and in-person choral events. Here, we've highlighted a few we felt were especial!
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Could Drive-In Choirs Be the Solution We Have All Been Waiting For?

Tori Cook Sep 04, 2020
After several long months of not singing together, community choruses are starting to get creative. The most recent innovation? Drive-in choirs.
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Restructuring Revenue Models: 40+ Potential New Sources of Income for Community Choruses

Tori Cook Aug 26, 2020
A list of 40+ potential revenue streams for community choruses tackling a global pandemic.
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Questions Community Choruses Should Be Asking Concert Venues Soon

Tori Cook Aug 06, 2020
A list of sample questions and discussion topics to bring to concert venues to help them plan for reopening.
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A Quick Guide to Surveying Your Singers and Patrons

Tori Cook Jul 27, 2020
Surveying your community might sound like an easy task, but it can quickly become overwhelming. Check out these best practices and sample questions!
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What Performing Arts Organizations Need Right Now From Concert Venues

Tori Cook Jul 20, 2020
An honest letter to concert venues addressing challenges the performing arts industry is facing amidst COVID-19.
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About the Black Voices Matter Pledge: An Interview with Alexander Lloyd Blake

Tori Cook Jul 16, 2020
We had the opportunity to catch up with Alexander Lloyd Blake, co-author of the Black Voices Matter pledge to learn more about the pledge.
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How Will Chorus Member Dues and Tuition Fees Shift in 2020-2021?

Tori Cook Jun 26, 2020
A global pandemic is forcing choruses to rethink our entire business and pricing models. Here are 5 sample member dues models to use in 2020-2021!
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Resources on Racial, Social, and Economic Equity and Justice in the Arts

Tori Cook Jun 05, 2020
A list of resources to help your choral organizations stay educated and take action on injustices and inequities in the arts.
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What Community Chorus Leaders Should Be Doing Right Now

Tori Cook May 15, 2020
What does season planning look like amidst COVID-19? Here are a few key takeaways from our new 2020-2021 season planning guide for community choruses.
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