Chorus Connection Blog

Tori Cook

Tori Cook is the Director of Sales & Marketing at Chorus Connection. She directs the Harborlight Show Chorus, is President of Chorus pro Musica, and sings with Tanglewood Festival Chorus in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

6 Things to Include in Your Chorus's Annual Meeting Presentation

Tori Cook Jun 07, 2019

It's that time of year to prepare for your annual meeting with the chorus's stakeholders. What should you prepare for it? Here's a list of six things!

Perfect Summer Projects for Community Choruses

Tori Cook May 31, 2019

Summer is a critical time to think through improvements to your choral operations. Here are a few ideas for summer projects to tackle!

A Pre-Performance Checklist for Choral Directors

Tori Cook May 20, 2019

Are you and your singers ready for the next choral performance? Here's a helpful checklist any choral director can use to prepare for a successful concert.

6 Ideas for Getting Non-Singers to Join Your Board

Tori Cook May 07, 2019

Managing a chorus takes a village. In this article, we'll discuss the reasons why you may want non-singers on your board and how to find them.

How Chorus Connection Revitalized Our Brand (And How Choruses Can do the Same)

Tori Cook May 01, 2019

Chorus Connection decided it was time for a brand revitalization. We share the process we went through so that choruses can begin their own rebranding.

Proof in the Pudding: Choir Matters

Tori Cook Apr 18, 2019

Once again the powers that be want to make cuts to the National Endowment for the Arts. This is your proof in the pudding that choir matters.

Tips for Choosing the Right Software for Your Chorus

Tori Cook Mar 22, 2019

Whether you're investigating donor management software, ticket sales systems, or choir management software for your chorus, developing a search process and evaluating your options is key to finding the right platform for your chorus. Here are some tips for getting started in your software search!

Announcing The Chorus Management Network: A New Community for Executive and Administrative Leaders of Community Choruses

Tori Cook Mar 19, 2019

Announcing the launch of The Chorus Management Network - a new Facebook group for executive and administrative leaders of community choruses. This community is a place for all of us to put our heads together to find solutions to our everyday chorus management challenges. Learn more!

Falling in Love With Project Management Software for Nonprofit Choruses

Tori Cook Feb 13, 2019

My love story with project management software, ClickUp, and a list of reasons why this tool is my top pick for community choruses. Happy Valentine's Day!

So You Want Chorus Connection, But Your Board's Not "On Board"? Try This!

Tori Cook Jan 31, 2019

Those of us who have tried to make changes to choral organizations, know about a board's resistance to change all too well. When pitching chorus management software to your board, it's always good to have a few pre-planned responses ready to go to handle any objections or pushback.