Chorus Connection Blog

Tori Cook

Tori Cook is the Director of Sales & Marketing at Chorus Connection. She is the former Music Director of the Harborlight Show Chorus, outgoing President of Chorus pro Musica, and sings with Tanglewood Festival Chorus in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

9 Really Good Reasons Why You Should Collect and Store Ticket Buyer Data Online

Tori Cook Oct 14, 2019

Are you successfully selling concert tickets but don't yet store ticket buyer data? This one's for you! Here are nine reasons why you should start.

Growing Your Chorus: Making the Ask to Your Singers

Tori Cook Oct 08, 2019

We know that members are the key to growing your chorus. What can you ask your singers to do and how can you best utilize them in your growth efforts?

A New Customer Success Specialist Joins the Chorus Connection Team

Tori Cook Oct 04, 2019

Chorus Connection is so excited to welcome Karyn Castro to the team! Karyn is the first Customer Success Specialist to join Chorus Connection.

11 Ways to Prevent Member Burnout So You Can Grow Your Chorus

Tori Cook Sep 25, 2019

Only when we invest in our members can we have any hope of utilizing them to grow the chorus. Here are 11 ways to add value to your singers' memberships.

Why Your Members Are the Key to Growing Your Chorus

Tori Cook Sep 18, 2019

When you really get down to the heart of every revenue-generating avenue for your chorus, all paths lead back to your members. Don't believe me? Read on!

19 Awesome Chorus Websites to Inspire Your Next Website Redesign

Tori Cook Sep 10, 2019

Over the years, I've seen some pretty amazing websites from choral organizations. Here are nineteen that I hope inspire you to redesign your website!

Tried-and-True Ways to Avoid Volunteer Burnout

Tori Cook Aug 30, 2019

Volunteers are the lifeblood of every community chorus. Burnout could be the most significant risk facing your organization. Here's how to avoid it!

3 Things You Can Do Right Now to Streamline Chorus Operations

Tori Cook Aug 19, 2019

Last week's blog discussed streamlining choral operations before next season. If you're eager to get started, here are three things you can do right now!

Why You Should Streamline Your Choral Operations Before Next Season

Tori Cook Aug 14, 2019

Why is it so important to streamline your operations prior to the start of the season? Read on, friends!

The Fundamentals of Selling Concert Tickets - What Choruses Need to Know

Tori Cook Aug 05, 2019

Selling tickets isn't rocket science. It comes down to a few key fundamentals: marketing the concert, storing data, and engaging your audience.