Chorus Connection Blog

Tori Cook

Tori Cook is the Director of Sales & Marketing at Chorus Connection. She sings with the Tanglewood Festival Chorus and is a board member of the Greater Boston Choral Consortium. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro Musica in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

How Will Chorus Member Dues and Tuition Fees Shift in 2020-2021?

Tori Cook Jun 26, 2020

A global pandemic is forcing choruses to rethink our entire business and pricing models. Here are 5 sample member dues models to use in 2020-2021!

Resources on Racial, Social, and Economic Equity and Justice in the Arts

Tori Cook Jun 05, 2020

A list of resources to help your choral organizations stay educated and take action on injustices and inequities in the arts.

What Community Chorus Leaders Should Be Doing Right Now

Tori Cook May 15, 2020

What does season planning look like amidst COVID-19? Here are a few key takeaways from our new 2020-2021 season planning guide for community choruses.

5 Ideas for Keeping Your Chorus Connected During This Pandemic

Tori Cook Apr 13, 2020

When a global pandemic makes it impossible to sing together, we are left to discover new ways to connect with our chorus. Here are five ways to do that!

12 Amazing Virtual Choirs to Come Out of COVID-19

Tori Cook Apr 06, 2020

Here are some of the brave souls from across the world that have created awesome virtual choirs during COVID-19.

Virtual Fundraising Ideas for Choruses: Host a Non-Event

Tori Cook Mar 23, 2020

COVID-19 may negatively impact small nonprofits. One way to overcome financial burdens is to host virtual fundraising events like non-events. Here's how.

Transforming Your Chorus's Live Fundraising Event into a Virtual Event

Tori Cook Mar 23, 2020

How to move your fundraising event online so you can engage donors, keep staff working, and bring in funding for your organization during this hard time.

Virtual Learning: Taking Your Choir Rehearsals Online

Tori Cook Mar 17, 2020

Community choruses are in for a rather long dry spell. How can choruses keep on singing while utilizing a virtual rehearsal model? We'll discuss just that.

What to Do When Your Choral Concert Gets Canceled

Tori Cook Mar 11, 2020

In the event your choral concert gets canceled: here's what you can do to move forward, build trust with your patrons, and stay connected.

Coronavirus and Community Choruses: What Can You do to Prepare?

Tori Cook Mar 05, 2020

Here's a guide that can help your choral leadership feel more in control of the situation and to help you keep your patrons feeling safe.

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