Tori Cook

Tori Cook
Tori Cook is the Director of Sales & Marketing at Chorus Connection. She is the former Music Director of the Harborlight Show Chorus, outgoing President of Chorus pro Musica, and sings with Tanglewood Festival Chorus in Boston. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

Recent Posts

Why You Should Streamline Your Choral Operations Before Next Season

Tori Cook Aug 14, 2019
Why is it so important to streamline your operations prior to the start of the season? Read on, friends!
Read More

The Fundamentals of Selling Concert Tickets - What Choruses Need to Know

Tori Cook Aug 05, 2019
Selling tickets isn't rocket science. It comes down to a few key fundamentals: marketing the concert, storing data, and engaging your audience.
Read More

How to Determine Ticket Prices for Your Next Choral Concert

Tori Cook Jul 30, 2019
Want to sell more tickets? Price tickets at just the right point - making enough money for you while providing fair value to your ticket buyers.
Read More

Announcing Chorus Connection's New Ticketing Feature!

Tori Cook Jul 21, 2019
Chorus Connection launches a new ticketing feature! Create ticketed events in a flash, sell tickets in style, and manage your box office in one place.
Read More

The Best Resources for Community Chorus Leaders

Tori Cook Jul 03, 2019
The off-season is a great time to gather resources so you can be as productive as possible next season. Here's a list of resources you should be following!
Read More

8 Tips for Engaging and Retaining Your Ticket Buyers

Tori Cook Jun 19, 2019
You've done all the work to get audiences in the door. Now how do you keep them coming back for more? Here are eight tips for engaging your ticket buyers.
Read More

6 Things to Include in Your Chorus's Annual Meeting Presentation

Tori Cook Jun 07, 2019
It's that time of year to prepare for your annual meeting with the chorus's stakeholders. What should you prepare for it? Here's a list of six things!
Read More

Perfect Summer Projects for Community Choruses

Tori Cook May 31, 2019
Summer is a critical time to think through improvements to your choral operations. Here are a few ideas for summer projects to tackle!
Read More

A Pre-Performance Checklist for Choral Directors

Tori Cook May 20, 2019
Are you and your singers ready for the next choral performance? Here's a helpful checklist any choral director can use to prepare for a successful concert.
Read More

6 Ideas for Getting Non-Singers to Join Your Board

Tori Cook May 07, 2019
Managing a chorus takes a village. In this article, we'll discuss the reasons why you may want non-singers on your board and how to find them.
Read More