Tori Cook

    Tori Cook
    Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.
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    Recent Posts

    Mastering Email Marketing For Your Chorus

    For choruses invested in an inbound strategy, mastering email marketing should be at the top of your priority list. A good email marketing program can help increase your subscriber database, sell more tickets, and boost engagement with your donors! Learn the basics of email marketing in this blog.
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    Tori Cook

    Targeted Facebook Ads Helped This Chorus Nearly Double in Size

    With the help of Facebook, Capital City Men's Chorus reworked their recruitment tactics and grew from 8 auditionees to 45 in one year! Find out how they did it.
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    Tori Cook

    How to Rock Your Chorus's Website

    Your website is your best volunteer, working 24/7 to promote your chorus. It provides the first impression for your organization and it needs to ROCK!
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    Tori Cook

    11 Definitive Signs That You Need Choir Management Software

    Do you need choir management software? Check out these 11 definitive signs that indicate whether choir management software is right for you!
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    Tori Cook

    Get the Choral Marketing 101 eBook

    Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today!

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    A 360-Approach to Content Marketing for Community Choruses

    Sell more tickets, recruit more singers, build your email subscription lists, and procure donations with a solid content marketing strategy for your chorus!
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    Tori Cook

    3 Types of Institutions that Provide Grants for Community Choruses

    Most grant opportunities for community choruses fit within three types of funding institutions. Learn more about these institutions before you apply for grants!
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    Tori Cook

    Creating a Marketing Strategy for Your Chorus

    Back in the fall, we looked at four crucial analyses of your chorus's marketing strategy. This week, I'll show you how to look at the data you've collected and set up an annual marketing strategy for your chorus!
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    Tori Cook

    The Best Choral Resources from Chorus Connection in 2017

    In 2017, Chorus Connection produced 70+ choral resources for chorus leaders. If you missed these last year, here's a recap of your ten favorites!
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    Tori Cook

    A Holiday Jingle by the ChoCo Puffs

    Happy holidays from Chorus Connection! Enjoy this sassy holiday jingle from our employee choir, "The ChoCo Puffs."
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    Tori Cook

    Why Your Chorus Board Should be "Slack"ing in the New Year

    Chorus boards now have more technological tools than ever to operate efficiently. Find out why your board should be "Slack"ing in the new year!
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    Tori Cook

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