Tori Cook

    Tori Cook
    Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.
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    Recent Posts

    Day-of Holiday Concert Reminders for Choruses (A Checklist!)

    Holiday concerts are underway! Here's a list of reminders for your singers, operations staff, and your chorus director on concert day.
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    Tori Cook

    8 Holiday Projects and Tasks for Community Choruses

    The holidays are fast-approaching! Chorus leaders, grab some hot chocolate and start working these 8 necessary chorus projects during this holiday season.
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    Tori Cook

    Four Crucial Analyses of Your Existing Chorus Marketing Strategy

    The first step in developing a marketing strategy is to analyze the existing environment; what's working and what isn’t. Use these four analyses to get started!
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    Tori Cook

    Contingency Planning for Volunteer Turnover in Community Choruses

    Two words: volunteer turnover. The struggle is real for choruses! Here are some systems and measures to put in place for ensuring smooth volunteer transitions.
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    Tori Cook

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    How to Recruit Your Chorus's Marketing Team

    The first step to a successful choral marketing strategy is finding the right people to do the job. Check out this article with ideas for recruiting volunteers!
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    Tori Cook

    The Seven Stages of Concert Week (for Chorus Directors)

    Shock. Denial. Bargaining. Guilt. Anger. Depression. Acceptance and hope. Welcome to the seven stages of concert week in GIFs (for choir directors)!
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    Tori Cook

    How to Analyze Marketing's Effect on Chorus Ticket Sales & Revenue

    Do you know where your chorus's ticket sales come from? Here are two ways to track the source of ticket sales and prove the effectiveness of your marketing.
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    Tori Cook

    16 Ideas for Engaging Chorus Alumni

    Even after leaving a chorus, many singers still want to stay involved with the organization. Consider these 16 ideas for engaging your chorus alumni!
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    Tori Cook

    Memorization Tips for Learning Choral Music

    Got a tricky piece of music to memorize? Check out these top memorization tips for learning choral music! (BONUS: Memorization Plan, Cindy arr. Mack Wilberg)
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    Tori Cook

    How to Budget for Choir Management Software

    In a dream world, we'd all have choir management software but often times we are stymied by limited funds. Here are seven creative ways you can budget for it!
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    Tori Cook

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