Tori Cook

    Tori Cook
    Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.
    See posts by all authors

    Recent Posts

    Leveraging Publicity and Promotions for Your Chorus

    Publicity and promotions are a distinct focus of your chorus's marketing strategy. The key to publicity success is making your organization and your events "newsworthy" and building relationships with media contacts. So how do you start? Read more to find out!
    Read Article >
    Tori Cook

    Syncing Your Chorus's Payment Data to Your Accounting Software

    Ticket sales, donations, and member dues are a few examples of payments that choruses receive. But keeping track of these payments in accounting software can be burdensome. In this post, we'll focus on setting up integrations to push your payments data into your accounting software automatically!
    Read Article >
    Tori Cook

    Ticket Buyers and Donors Go Hand in Hand (How to Sync Your Data)

    On this week's #AutomationApril blog, we're discussing how to integrate your ticket sales platform with your donor management platform. Find out how!
    Read Article >
    Tori Cook

    Syncing Your Chorus's Donor Data to Your Email Marketing Platform

    Syncing your donor data to your email marketing platform gives you the opportunity to engage your donors through email and increase donations. Learn how to integrate your donor management and email marketing platforms!
    Read Article >
    Tori Cook

    Get the Choral Marketing 101 eBook

    Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today!

    Download

    How to Integrate Your Chorus's Ticket Sales and Email Marketing Platforms

    Your chorus's ticket buyers are some of your most engaged contacts. By integrating your ticket sales and email marketing platforms, your marketing team can continue nurturing those relationships via email! Find out how.
    Read Article >
    Tori Cook

    Developing a Social Media Strategy for Your Chorus

    When developing a social media strategy for your chorus, it’s important to determine how social will fit into the mix of your overall marketing strategy as well as the vision and mission of the chorus. Find a team, set goals, and choose channels and content that fit into your organization’s structure while also providing relevance to your target audience. Read more!
    Read Article >
    Tori Cook

    DIY Design Tools for Your Chorus's Marketing Strategy

    Need to create marketing collateral for your chorus but don't have a designer on staff? Luckily, nowadays, there are plenty of "Do It Yourself (DIY)" tools available to help non-designers... design things! Check out this growing list.
    Read Article >
    Tori Cook

    Getting Corporate Sponsors for Your Chorus

    Corporate sponsorships can be a great source of income for community choruses and yet, still, some choruses aren't seeking them. Tap into this revenue stream by creating a sponsorship packet, assigning a volunteer to manage corporate sponsors, and reaching out to targeted companies!
    Read Article >
    Tori Cook

    The Vitalness of Video Marketing for Your Chorus

    Video marketing is an essential promotional tactic for nonprofit choruses and it is more effective than any other promotional outlet available today. With a video studio and the right volunteers, you can see for yourself how effective it can be!
    Read Article >
    Tori Cook

    Surprise! Your Chorus Volunteers Might Just Be Your Major Donors

    Choruses need to stop thinking about our volunteers and donors separately. Our volunteers are, in fact, in-kind donors. And, surprise, many of them may actually be our major donors! Read more to find out why volunteers are as important as your donors and discover new ways of valuing them.
    Read Article >
    Tori Cook

    Want to get weekly chorus management resources?

    Subscribe to our blog!

    Load More