Chorus Connection Blog

Author: Tori Cook

The Vitalness of Video Marketing for Your Chorus

Tori Cook March 05, 2018
Video marketing is an essential promotional tactic for nonprofit choruses and it is more effective than any other promotional outlet available today. With a video studio and the right volunteers, you can see for yourself how effective it can be!
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Surprise! Your Chorus Volunteers Might Just Be Your Major Donors

Tori Cook March 02, 2018
Choruses need to stop thinking about our volunteers and donors separately. Our volunteers are, in fact, in-kind donors. And, surprise, many of them may actually be our major donors! Read more to find out why volunteers are as important as your donors and discover new ways of valuing them.
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Mastering Email Marketing For Your Chorus

Tori Cook February 22, 2018
For choruses invested in an inbound strategy, mastering email marketing should be at the top of your priority list. A good email marketing program can help increase your subscriber database, sell more tickets, and boost engagement with your donors! Learn the basics of email marketing in this blog.
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Targeted Facebook Ads Helped This Chorus Nearly Double in Size

Tori Cook February 12, 2018
With the help of Facebook, Capital City Men's Chorus reworked their recruitment tactics and grew from 8 auditionees to 45 in one year! Find out how they did it.
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How to Rock Your Chorus's Website

Tori Cook February 05, 2018
Your website is your best volunteer, working 24/7 to promote your chorus. It provides the first impression for your organization and it needs to ROCK!
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11 Definitive Signs That You Need Choir Management Software

Tori Cook January 31, 2018
Do you need choir management software? Check out these 11 definitive signs that indicate whether choir management software is right for you!
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A 360-Approach to Content Marketing for Community Choruses

Tori Cook January 23, 2018
Sell more tickets, recruit more singers, build your email subscription lists, and procure donations with a solid content marketing strategy for your chorus!
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3 Types of Institutions that Provide Grants for Community Choruses

Tori Cook January 18, 2018
Most grant opportunities for community choruses fit within three types of funding institutions. Learn more about these institutions before you apply for grants!
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Creating a Marketing Strategy for Your Chorus

Tori Cook January 10, 2018
Back in the fall, we looked at four crucial analyses of your chorus's marketing strategy. This week, I'll show you how to look at the data you've collected and set up an annual marketing strategy for your chorus!
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The Best Choral Resources from Chorus Connection in 2017

Tori Cook January 03, 2018
In 2017, Chorus Connection produced 70+ choral resources for chorus leaders. If you missed these last year, here's a recap of your ten favorites!
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