How to Recruit Your Chorus's Marketing Team

    The first step to a successful choral marketing strategy is finding the right people to do the job. Check out this article with ideas for recruiting volunteers!
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    Tori Cook

    The Seven Stages of Concert Week (for Chorus Directors)

    Shock. Denial. Bargaining. Guilt. Anger. Depression. Acceptance and hope. Welcome to the seven stages of concert week in GIFs (for choir directors)!
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    Tori Cook

    How to Analyze Marketing's Effect on Chorus Ticket Sales & Revenue

    Do you know where your chorus's ticket sales come from? Here are two ways to track the source of ticket sales and prove the effectiveness of your marketing.
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    Tori Cook

    16 Ideas for Engaging Chorus Alumni

    Even after leaving a chorus, many singers still want to stay involved with the organization. Consider these 16 ideas for engaging your chorus alumni!
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    Tori Cook

    Get the Choral Marketing 101 eBook

    Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today!

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    Memorization Tips for Learning Choral Music

    Got a tricky piece of music to memorize? Check out these top memorization tips for learning choral music! (BONUS: Memorization Plan, Cindy arr. Mack Wilberg)
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    Tori Cook

    How to Budget for Choir Management Software

    In a dream world, we'd all have choir management software but often times we are stymied by limited funds. Here are seven creative ways you can budget for it!
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    Tori Cook

    Why Do Choral Directors Do What They Do?

    Being a choral director is a challenge. Yet still, we spend countless hours every week preparing for and teaching choir. So what keeps us doing what we do?
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    Tori Cook

    The Solid Foundation for a Successful Singer Retention Program

    Similar to good vocal production, a good singer retention program requires a solid foundation. Learn what that foundation looks like and spark some new ideas!
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    Tori Cook

    Key Takeaways from the 2017 Sweet Adelines International Education Symposium

    Check out the key takeaways from the 2017 Sweet Adelines International Education Symposium by Tori Cook, Director of the Harborlight Show Chorus!
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    Tori Cook

    How to File as a Nonprofit in 6 Steps: For Choruses and Choral Consortia

    Establishing your chorus or choral consortia as a nonprofit isn't difficult. Here are six easy steps to follow when filing, plus resources and tips!
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    Tori Cook

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