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Four Crucial Analyses of Your Existing Chorus Marketing Strategy

The first step in developing a marketing strategy is to analyze the existing environment; what's working and what isn’t. Use these four analyses to get started!

How to Recruit Your Chorus's Marketing Team

The first step to a successful choral marketing strategy is finding the right people to do the job. Check out this article with ideas for recruiting volunteers!

How to Analyze Marketing's Effect on Chorus Ticket Sales & Revenue

Do you know where your chorus's ticket sales come from? Here are two ways to track the source of ticket sales and prove the effectiveness of your marketing.

The 7 Day Ticket Sales Challenge for Choir Members

It's one week before your concert and the venue isn't even close to being sold out. Enlist the help of your chorus members with this 7-day challenge!

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Why Your Chorus Needs a Responsive Website

In 2017, it is not enough to simply have a website for your chorus. Learn 7 reasons why your chorus website needs to be responsive!

The 5 Essential Steps for Developing Your Choir's Brand

Whether you are a new chorus starting from scratch, or looking to update your existing brand, this blog will walk you through the process of brand development.

Choral Marketing 101: The Importance of Your Choir's Brand

Find out why developing your brand is the first essential step to mastering marketing for your chorus.

The 5 Essentials of Your Choir's Press Kit

Whether for local concert promotions or touring overseas, your choir's press kit can be an invaluable tool for raising the profile of your organization.

Highlights From The 2016 Chorus Management Institute

The 2016 Chorus Management Institute was full of insightful nuggets about strategic planning, governance, fundraising, and marketing.

Why Your Choir Should Buy An iPad: Your New Front Of House

Why should your choir buy an iPad? They're great for storing digital sheet music and helping your chorus sell tickets and collect donations.

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