--- title: DIY Design Tools for Your Chorus's Marketing Strategy description: "Need to create marketing collateral for your chorus but don't have a designer on staff? Luckily, nowadays, there are plenty of \"Do It Yourself (DIY)\" tools available to help non-designers... design things! Check out this growing list." image: https://blog.chorusconnection.com/hubfs/stock%20images.png --- - [About](https://www.chorusconnection.com/about) - [Features](https://www.chorusconnection.com/features) - [Pricing](https://www.chorusconnection.com/pricing) [![Chorus Connection](https://blog.chorusconnection.com/hubfs/Chorus_April2019%20Theme/image/download.png)](https://www.chorusconnection.com) - [Blog](https://blog.chorusconnection.com/) - [Login](https://app.chorusconnection.com/sign_in) - [Book a Demo](https://pages.chorusconnection.com/request-a-demo) [![Chorus Connection](https://blog.chorusconnection.com/hubfs/Chorus_April2019%20Theme/image/download.png)](https://www.chorusconnection.com) - [About](https://www.chorusconnection.com/about) - [Features](https://www.chorusconnection.com/features) - [Pricing](https://www.chorusconnection.com/pricing) - [Blog](https://blog.chorusconnection.com/) - [Login](https://app.chorusconnection.com/sign_in) - [Book a Demo](https://pages.chorusconnection.com/request-a-demo) # DIY Design Tools for Your Chorus's Marketing Strategy [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Mar 20, 2018 Learn more: [choral marketing](https://blog.chorusconnection.com/topic/choral-marketing) ![design](https://blog.chorusconnection.com/hs-fs/hubfs/design.png?width=1000&height=563&name=design.png) Creating marketing collateral, both print and digital, is a crucial component of your chorus's marketing strategy. However, without a web/print designer, it can feel overwhelming to try to create these materials on your own. Luckily, nowadays, there are plenty of "Do It Yourself (DIY)" tools available to help non-designers... design things! Don't be afraid of experimenting with these DIY design tools; anyone with zero design experience and some level of technical ability can easily learn how to use them.   ## DIY Graphic Design Tools ![design tools](https://blog.chorusconnection.com/hs-fs/hubfs/design%20tools.png?width=1000&height=564&name=design%20tools.png) - [Canva](https://www.canva.com/) - a complete design tool for designing everything from social media images to ebooks - [Fotor](http://www.fotor.com) - a powerful online photo editing and graphic design tool for great visual creation in minutes - [PicMonkey](https://www.picmonkey.com/) - a simple tool for editing images and creating collages - [Logomakr](https://logomakr.com/) - a tool for generating your own logo - [Canva Logo Maker](https://www.canva.com/create/logos/) - another tool for generating your own logo - [Pixlr](https://pixlr.com/editor/) - a free online photo editor similar to PhotoShop - [Piktochart](https://create.piktochart.com/) - tool for creating infographics   ## DIY Social Media Design Tools ![social media images](https://blog.chorusconnection.com/hs-fs/hubfs/social%20media%20images.png?width=1000&height=563&name=social%20media%20images.png) - [Stencil](https://getstencil.com/) - create social media graphics with ease - [Snappa](https://snappa.com/) - create social media graphics, digital ads, or web graphics - [Over, Inc](https://itunes.apple.com/us/app/over-edit-add-text-to-photos/id535811906) - mobile app for adding text overlays to images and designing social posts - [Pablo by Buffer](https://pablo.buffer.com/) - Buffer’s social media image creator   ## DIY Free Stock Photos, Vectors, and Icons ![stock images](https://blog.chorusconnection.com/hs-fs/hubfs/stock%20images.png?width=1000&height=563&name=stock%20images.png) - [Pixabay](https://pixabay.com/) - free stock photos; no credit required - [Unsplash](https://unsplash.com/) - free stock photos; no credit required - [Pikwizard](https://pikwizard.com/) - free stock photos; no credit required; plus a photo editing tool - [StockSnap.io](https://stocksnap.io/) - free stock photos; no credit required - [Freepik](https://www.freepik.com/) - free designs; some require credit - [Iconstore](https://iconstore.co/)- free icons - [Giphy](https://giphy.com/) - free; embeddable and downloadable GIFs   ## DIY Branding Tools ![branding](https://blog.chorusconnection.com/hs-fs/hubfs/branding.png?width=1000&height=563&name=branding.png) - [Color Psychology](http://www.arttherapyblog.com/online/color-psychology-psychologica-effects-of-colors/#.WrEiR5PwbOR) - research on emotional impact of different colors - [Color Psychology Infographic](https://blog.hubspot.com/marketing/psychology-of-color) - statistics on the psychological impact of colors - [Typography Psychology](https://contentgroup.com.au/2014/09/psychology-typography/) - research on fonts for a psychological response - [Typography Infographic](https://www.crazyegg.com/blog/psychology-of-fonts-infographic/) - simple approach to choosing fonts - [Image Color Picker](https://imagecolorpicker.com/) - a tool for identifying the specific color from an online image - [Font Pair](https://fontpair.co/) - choose fonts that go together - [What Font](https://chrome.google.com/webstore/detail/whatfont/jabopobgcpjmedljpbcaablpmlmfcogm?hl=en) - identify fonts you like on the web with this Chrome extension - [Coolors](https://coolors.co/) - color palette generator   ## Hiring a Designer ![web design](https://blog.chorusconnection.com/hs-fs/hubfs/web%20design.png?width=1000&height=563&name=web%20design.png) If for some reason, you're wanting to avoid DIY design, you may consider hiring a designer. The cheapest option for hiring is to consider using a service [Fiverr](https://www.fiverr.com/) for your one-off projects. On [Fiverr](https://www.fiverr.com/), there are designers available for small projects which can start at only $5 to create! Otherwise, you may want to create a job description and post it to marketing jobs forums or on a nonprofit job posting website like [Idealist](https://www.idealist.org/). Both print and web design requires someone with a particular skillset. For web design and development, look for someone who understands HTML, CSS, jQuery, and Javascript, who has experience working in responsive frameworks, and preferably has a background in graphic design and/or web development. For print design, find someone who has access to and understands Adobe Creative Suite, has experience creating style guides and delivering on brand, and preferably has a background in graphic design. Some designers are capable of doing both web and print design and development. [![Download Choral Marketing 101 eBook](https://no-cache.hubspot.com/cta/default/1860171/08895e1e-92ee-4a23-8d5b-cbb28734639b.png)](https://cta-redirect.hubspot.com/cta/redirect/1860171/08895e1e-92ee-4a23-8d5b-cbb28734639b) ![Tori Cook](https://blog.chorusconnection.com/hubfs/Tori%20200%20x%20200-1.jpg) Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world. [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Share this article [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20DIY%20Design%20Tools%20for%20Your%20Chorus's%20Marketing%20Strategy&body=https://blog.chorusconnection.com/diy-design-tools-for-your-chorus-marketing-strategy](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20DIY%20Design%20Tools%20for%20Your%20Chorus's%20Marketing%20Strategy&body=https://blog.chorusconnection.com/diy-design-tools-for-your-chorus-marketing-strategy) Newer Post [Developing a Social Media Strategy for Your Chorus](https://blog.chorusconnection.com/developing-a-social-media-strategy-for-your-chorus) Older Post [Getting Corporate Sponsors for Your Chorus](https://blog.chorusconnection.com/getting-corporate-sponsors-for-your-chorus) ## **Chorus Management Resources** - [What is Choir Management Software?](http://chorusconnection.com/what-is-choir-management-software) - [Ticket Sales Strategies for Choruses](https://www.chorusconnection.com/chorus-management-101-sell-more-tickets) - [Fundraising Strategies for Choruses](https://www.chorusconnection.com/chorus-management-101-fundraising-for-choruses) - [The Ultimate Guide to Singer Recruitment](https://pages.chorusconnection.com/the-ultimate-guide-to-singer-recruitment) - [Volunteer Handbook for Community Choruses](https://pages.chorusconnection.com/the-volunteer-handbook-for-community-choruses?__hstc=21858660.c48cd284471f2fc781b85ec7cd6920fb.1554964062887.1554964062887.1554964062887.1&__hssc=21858660.3.1554964062885&__hsfp=2151446153) - [Share Your Chorus Management Stories](https://www.chorusconnection.com/share-your-chorus-management-success-story) ## **Get in Touch** - [Login](https://app.chorusconnection.com/sign_in) - [Book a Demo](https://pages.chorusconnection.com/request-a-demo) - [Sign Up for a Free Trial](https://www.chorusconnection.com/free-trial) - [Customer Success Stories](https://www.chorusconnection.com/customer-success-stories) - [Help Center](https://help.chorusconnection.com) - [Contact](https://www.chorusconnection.com/contact-us) ## **Policies & FAQs** - [FAQs](https://www.chorusconnection.com/chorus-connection-faqs) - [Terms of Service](https://www.chorusconnection.com/terms-of-service) - [Ticket Purchaser Terms of Service](https://www.chorusconnection.com/ticket-purchaser-terms-of-service) - [Privacy Policy](https://www.chorusconnection.com/privacy-policy) - [Cookie Policy](https://www.chorusconnection.com/cookie-policy) - [Jobs](https://www.chorusconnection.com/join-our-team) Copyright © 2026 Chorus Connection. 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