Tori Cook

    Tori Cook
    Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.
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    Recent Posts

    Perfect Summer Projects for Community Choruses

    Summer is a critical time to think through improvements to your choral operations. Here are a few ideas for summer projects to tackle!
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    Tori Cook

    A Pre-Performance Checklist for Choral Directors

    Are you and your singers ready for the next choral performance? Here's a helpful checklist any choral director can use to prepare for a successful concert.
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    Tori Cook

    6 Ideas for Getting Non-Singers to Join Your Board

    Managing a chorus takes a village. In this article, we'll discuss the reasons why you may want non-singers on your board and how to find them.
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    Tori Cook

    How Chorus Connection Revitalized Our Brand (And How Choruses Can do the Same)

    Chorus Connection decided it was time for a brand revitalization. We share the process we went through so that choruses can begin their own rebranding.
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    Tori Cook

    Get the Choral Marketing 101 eBook

    Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today!

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    Proof in the Pudding: Choir Matters

    Once again the powers that be want to make cuts to the National Endowment for the Arts. This is your proof in the pudding that choir matters.
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    Tori Cook

    Tips for Choosing the Right Software for Your Chorus

    Whether you're investigating donor management software, ticket sales systems, or choir management software for your chorus, developing a search process and evaluating your options is key to finding the right platform for your chorus. Here are some tips for getting started in your software search!
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    Tori Cook

    Announcing The Chorus Management Network: A New Community for Executive and Administrative Leaders of Community Choruses

    Announcing the launch of The Chorus Management Network - a new Facebook group for executive and administrative leaders of community choruses. This community is a place for all of us to put our heads together to find solutions to our everyday chorus management challenges. Learn more!
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    Tori Cook

    Falling in Love With Project Management Software for Nonprofit Choruses

    My love story with project management software, ClickUp, and a list of reasons why this tool is my top pick for community choruses. Happy Valentine's Day!
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    Tori Cook

    So You Want Chorus Connection, But Your Board's Not "On Board"? Try This!

    Those of us who have tried to make changes to choral organizations, know about a board's resistance to change all too well. When pitching chorus management software to your board, it's always good to have a few pre-planned responses ready to go to handle any objections or pushback.
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    Tori Cook

    Announcing Chorus Connection's AutoPay - Recurring Payments Made Easy!

    Chorus Connection has always given chorus administrators the option to make payment plans for their chorus members. Now with the arrival of our new Auto-Pay feature, this process has become even easier for your members on a payment plan.
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    Tori Cook

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