Tori Cook

    Tori Cook
    Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.
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    Recent Posts

    The Anatomy of a Great Choral Warm-Up

    A lot of people say that vocal warm-ups are for "warming up the voice." And while that is generally true, warm-ups for choir have a more important role: they provide a chance for us to hone in on teaching vocal technique to our singers. Find out what a great choral warm-up entails!
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    Tori Cook

    Great Vocal Warm-Ups for Choir Rehearsals and At-Home Practice

    When preparing your choir for a successful rehearsal, a good vocal warm-up is key. Vocal warm-ups don’t need to be terribly complicated. In fact, it’s best to keep them fairly simple and fun! This article will provide several examples of helpful warm-ups for your choir.
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    Tori Cook

    5 Signs From the Universe Telling You It's Time to Join a Choir

    It's a new year! Like many others, you might be experiencing these signs of needing something new in your life. Could choir be the cure? Read more to find out!
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    Tori Cook

    19 New Year's Resolutions (and Solutions) for the Overworked Chorus Manager

    Every new year, I like to make a bunch of resolutions and then give up on them approximately one day later. Well, it's 2019 and my new year's resolution is to actually accomplish one. Here's a slew of resolutions (and solutions) that I'll be considering. Feel free to choose a few for yourself!
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    Tori Cook

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    Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today!

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    6 Gifts to Give Your Chorus This Holiday Season

    'Tis the season of giving! Don't forget to add your community chorus to your holiday shopping list. Here are some gifts that can make an impact.
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    Tori Cook

    A Holiday Ditty From Your Friends at Chorus Connection

    It seems the staff at Chorus Connection have decided to make it an annual tradition to film a holiday parody for you. Last year's holiday jingle was the first of, what we hope to be, many silly holiday videos featuring our employee choir - The ChoCo Puffs. Check out this year's video!
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    Tori Cook

    Fun Ways to Engage Your Audience During Your Chorus's Holiday Performances

    Holiday concerts are fast-approaching! Want a few fun ideas for engaging your audience members this holiday season? Read on, friends.
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    Tori Cook

    What Chorus Managers are Really Thankful For

    As we stuff our faces with Thanksgiving feasts, chorus managers across the globe are busying themselves with holiday concert preparations. Want to know a few ways to show your appreciation? Here's what choruses managers are really thankful for!
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    Tori Cook

    Underutilized Channels for Recruiting Singers for Your Chorus

    Sometimes it feels like we've tried everything to recruit new singers for our community choruses and nothing seems to be working. But have we tried everything? We could always be doing more! Here are just a few underutilized, but effective, channels for recruiting new singers.
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    Tori Cook

    Why Your Community Chorus Needs You to Volunteer

    Everyone knows that volunteers are the lifeblood of any nonprofit - including (and especially!) community choruses. There are many reasons community choruses rely on volunteers to sustain and grow their organizations. Here's why we need you to step up to the plate.
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    Tori Cook

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