Tori Cook

Tori Cook
Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

Recent Posts

19 Awesome Chorus Websites to Inspire Your Next Website Redesign

Over the years, I've seen some pretty amazing websites from choral organizations. Here are nineteen that I hope inspire you to redesign your website!

Tried-and-True Ways to Avoid Volunteer Burnout

Volunteers are the lifeblood of every community chorus. Burnout could be the most significant risk facing your organization. Here's how to avoid it!

3 Things You Can Do Right Now to Streamline Chorus Operations

Last week's blog discussed streamlining choral operations before next season. If you're eager to get started, here are three things you can do right now!

Why You Should Streamline Your Choral Operations Before Next Season

Why is it so important to streamline your operations prior to the start of the season? Read on, friends!

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The Fundamentals of Selling Concert Tickets - What Choruses Need to Know

Selling tickets isn't rocket science. It comes down to a few key fundamentals: marketing the concert, storing data, and engaging your audience.

How to Determine Ticket Prices for Your Next Choral Concert

Want to sell more tickets? Price tickets at just the right point - making enough money for you while providing fair value to your ticket buyers.

Announcing Chorus Connection's New Ticketing Feature!

Chorus Connection launches a new ticketing feature! Create ticketed events in a flash, sell tickets in style, and manage your box office in one place.

The Best Resources for Community Chorus Leaders

The off-season is a great time to gather resources so you can be as productive as possible next season. Here's a list of resources you should be following!

8 Tips for Engaging and Retaining Your Ticket Buyers

You've done all the work to get audiences in the door. Now how do you keep them coming back for more? Here are eight tips for engaging your ticket buyers.

6 Things to Include in Your Chorus's Annual Meeting Presentation

It's that time of year to prepare for your annual meeting with the chorus's stakeholders. What should you prepare for it? Here's a list of six things!

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