--- title: Blog — Chorus Connection | Tori Cook (6) description: Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world. (6) --- - [About](https://www.chorusconnection.com/about) - [Features](https://www.chorusconnection.com/features) - [Pricing](https://www.chorusconnection.com/pricing) [![Chorus Connection](https://blog.chorusconnection.com/hubfs/Chorus_April2019%20Theme/image/download.png)](https://www.chorusconnection.com) - [Blog](https://blog.chorusconnection.com/) - [Login](https://app.chorusconnection.com/sign_in) - [Book a Demo](https://pages.chorusconnection.com/request-a-demo) [![Chorus Connection](https://blog.chorusconnection.com/hubfs/Chorus_April2019%20Theme/image/download.png)](https://www.chorusconnection.com) - [About](https://www.chorusconnection.com/about) - [Features](https://www.chorusconnection.com/features) - [Pricing](https://www.chorusconnection.com/pricing) - [Blog](https://blog.chorusconnection.com/) - [Login](https://app.chorusconnection.com/sign_in) - [Book a Demo](https://pages.chorusconnection.com/request-a-demo) # Chorus Management Resources - Filter by topic - [artistic development](https://blog.chorusconnection.com/topic/artistic-development) - [choir technology](https://blog.chorusconnection.com/topic/choir-technology) - [choral consortia](https://blog.chorusconnection.com/topic/choral-consortia) - [choral marketing](https://blog.chorusconnection.com/topic/choral-marketing) - [Chorus Connection updates](https://blog.chorusconnection.com/topic/chorus-connection-updates) - [chorus management](https://blog.chorusconnection.com/topic/chorus-management) - [concert operations](https://blog.chorusconnection.com/topic/concert-operations) - [emergency preparedness](https://blog.chorusconnection.com/topic/emergency-preparedness) - [fundraising](https://blog.chorusconnection.com/topic/fundraising) - [gender inclusivity](https://blog.chorusconnection.com/topic/gender-inclusivity) - [healthy choir](https://blog.chorusconnection.com/topic/healthy-choir) - [humor](https://blog.chorusconnection.com/topic/humor) - [inspiration](https://blog.chorusconnection.com/topic/inspiration) - [managing during the pandemic](https://blog.chorusconnection.com/topic/managing-during-the-pandemic) - [member management](https://blog.chorusconnection.com/topic/member-management) - [racial equity](https://blog.chorusconnection.com/topic/racial-equity) - [singer recruitment](https://blog.chorusconnection.com/topic/singer-recruitment) - [singer retention](https://blog.chorusconnection.com/topic/singer-retention) - [ticket management](https://blog.chorusconnection.com/topic/ticket-management) - [voices for change](https://blog.chorusconnection.com/topic/voices-for-change) - [volunteer management](https://blog.chorusconnection.com/topic/volunteer-management) - [youth choirs](https://blog.chorusconnection.com/topic/youth-choirs) - Filter by author - [Alex Speir](https://blog.chorusconnection.com/author/alex-speir) - [Alison Cole](https://blog.chorusconnection.com/author/alison-cole) - [Amanda Carroll](https://blog.chorusconnection.com/author/amanda-carroll) - [Andrew Goren](https://blog.chorusconnection.com/author/andrew-goren) - [Andrew Hansen](https://blog.chorusconnection.com/author/andrew-hansen) - [Andrew Swinney](https://blog.chorusconnection.com/author/andrew-swinney) - [Angelica Rowell](https://blog.chorusconnection.com/author/angelica-rowell) - [Anne-Marie Bulawka](https://blog.chorusconnection.com/author/anne-marie-bulawka) - [Brian A. Schmidt](https://blog.chorusconnection.com/author/brian-a-schmidt) - [Bryce & Kathryn Denney](https://blog.chorusconnection.com/author/bryce-kathryn-denney) - [Chorus Connection Blog Team](https://blog.chorusconnection.com/author/chorus-connection-blog-team) - [Christopher Eanes](https://blog.chorusconnection.com/author/christopher-eanes) - [Cora Blouch](https://blog.chorusconnection.com/author/cora-blouch) - [Courtney Huffman](https://blog.chorusconnection.com/author/courtney-huffman) - [César Zumel](https://blog.chorusconnection.com/author/césar-zumel) - [Dee Dee Miles](https://blog.chorusconnection.com/author/dee-dee-miles) - [Donovan Jones](https://blog.chorusconnection.com/author/donovan-jones) - [Dr. Derrick Fox](https://blog.chorusconnection.com/author/dr-derrick-fox) - [Erik Jacobson](https://blog.chorusconnection.com/author/erik-jacobson) - [Gregory A. Barker](https://blog.chorusconnection.com/author/gregory-a-barker) - [Jacob Levine](https://blog.chorusconnection.com/author/jacob-levine) - [Jen Rogers](https://blog.chorusconnection.com/author/jen-rogers) - [Jennie Weyman](https://blog.chorusconnection.com/author/jennie-weyman) - [Joanna Mitchell](https://blog.chorusconnection.com/author/joanna-mitchell) - [Joel Rinsema](https://blog.chorusconnection.com/author/joel-rinsema) - [Jonathan Bradley](https://blog.chorusconnection.com/author/jonathan-bradley) - [Joshua Keeling](https://blog.chorusconnection.com/author/joshua-keeling) - [Katie Hickey](https://blog.chorusconnection.com/author/katie-hickey) - [Kenny Litvack](https://blog.chorusconnection.com/author/kenny-litvack) - [Kirsten Oberoi](https://blog.chorusconnection.com/author/kirsten-oberoi) - [Lauren Potter](https://blog.chorusconnection.com/author/lauren-potter) - [Lola Watson](https://blog.chorusconnection.com/author/lola-watson) - [Maren Amdal, MSc, CAE](https://blog.chorusconnection.com/author/maren-amdal) - [Margaux Desprez](https://blog.chorusconnection.com/author/margaux-desprez) - [Mark Hanke](https://blog.chorusconnection.com/author/mark-hanke) - [Mark Pinzur](https://blog.chorusconnection.com/author/mark-pinzur) - [Marlene Genovese](https://blog.chorusconnection.com/author/marlene-genovese) - [Matt Greenberg](https://blog.chorusconnection.com/author/matt-greenberg) - [Melanie Stapleton, M.M.Ed](https://blog.chorusconnection.com/author/melanie-stapleton) - [Michael Hughes](https://blog.chorusconnection.com/author/michael-hughes) - [Michael Sheetz](https://blog.chorusconnection.com/author/michael-sheetz) - [Nick Deyo](https://blog.chorusconnection.com/author/nick-deyo) - [Nicole Underwood](https://blog.chorusconnection.com/author/nicole-underwood) - [Paul Rudoi](https://blog.chorusconnection.com/author/paul-rudoi) - [Rebecca Wink](https://blog.chorusconnection.com/author/rebecca-wink) - [Rita Wells](https://blog.chorusconnection.com/author/rita-wells) - [Ryan Brandau](https://blog.chorusconnection.com/author/ryan-brandau) - [Shana Oshiro](https://blog.chorusconnection.com/author/shana-oshiro) - [Stephanie Helleckson](https://blog.chorusconnection.com/author/stephanie-helleckson) - [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) - [Victoria Hopkins](https://blog.chorusconnection.com/author/victoria-hopkins) - [Viraj Lal](https://blog.chorusconnection.com/author/viraj-lal) ## Tori Cook ![Tori Cook](https://blog.chorusconnection.com/hubfs/Tori%20200%20x%20200-1.jpg) Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world. [See posts by all authors](https://blog.chorusconnection.com/) ### Recent Posts [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%2019%20Awesome%20Chorus%20Websites%20to%20Inspire%20Your%20Next%20Website%20Redesign&body=https://blog.chorusconnection.com/19-awesome-chorus-websites-to-inspire-your-next-website-redesign](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%2019%20Awesome%20Chorus%20Websites%20to%20Inspire%20Your%20Next%20Website%20Redesign&body=https://blog.chorusconnection.com/19-awesome-chorus-websites-to-inspire-your-next-website-redesign) - [choral marketing](https://blog.chorusconnection.com/topic/choral-marketing) - [fundraising](https://blog.chorusconnection.com/topic/fundraising) - [volunteer management](https://blog.chorusconnection.com/topic/volunteer-management) - [singer recruitment](https://blog.chorusconnection.com/topic/singer-recruitment) - [ticket management](https://blog.chorusconnection.com/topic/ticket-management) ### [19 Awesome Chorus Websites to Inspire Your Next Website Redesign](https://blog.chorusconnection.com/19-awesome-chorus-websites-to-inspire-your-next-website-redesign) [Over the years, I've seen some pretty amazing websites from choral organizations. Here are nineteen that I hope inspire you to redesign your website!](https://blog.chorusconnection.com/19-awesome-chorus-websites-to-inspire-your-next-website-redesign) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Sep 10, 2019 [Read Article \>](https://blog.chorusconnection.com/19-awesome-chorus-websites-to-inspire-your-next-website-redesign) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20Tried-and-True%20Ways%20to%20Avoid%20Volunteer%20Burnout&body=https://blog.chorusconnection.com/tried-and-true-ways-to-avoid-volunteer-burnout](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20Tried-and-True%20Ways%20to%20Avoid%20Volunteer%20Burnout&body=https://blog.chorusconnection.com/tried-and-true-ways-to-avoid-volunteer-burnout) - [volunteer management](https://blog.chorusconnection.com/topic/volunteer-management) ### [Tried-and-True Ways to Avoid Volunteer Burnout](https://blog.chorusconnection.com/tried-and-true-ways-to-avoid-volunteer-burnout) [Volunteers are the lifeblood of every community chorus. Burnout could be the most significant risk facing your organization. Here's how to avoid it!](https://blog.chorusconnection.com/tried-and-true-ways-to-avoid-volunteer-burnout) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Aug 30, 2019 [Read Article \>](https://blog.chorusconnection.com/tried-and-true-ways-to-avoid-volunteer-burnout) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%203%20Things%20You%20Can%20Do%20Right%20Now%20to%20Streamline%20Chorus%20Operations&body=https://blog.chorusconnection.com/3-things-you-can-do-right-now-to-streamline-chorus-operations](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%203%20Things%20You%20Can%20Do%20Right%20Now%20to%20Streamline%20Chorus%20Operations&body=https://blog.chorusconnection.com/3-things-you-can-do-right-now-to-streamline-chorus-operations) - [choir technology](https://blog.chorusconnection.com/topic/choir-technology) - [member management](https://blog.chorusconnection.com/topic/member-management) - [ticket management](https://blog.chorusconnection.com/topic/ticket-management) ### [3 Things You Can Do Right Now to Streamline Chorus Operations](https://blog.chorusconnection.com/3-things-you-can-do-right-now-to-streamline-chorus-operations) [Last week's blog discussed streamlining choral operations before next season. If you're eager to get started, here are three things you can do right now!](https://blog.chorusconnection.com/3-things-you-can-do-right-now-to-streamline-chorus-operations) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Aug 19, 2019 [Read Article \>](https://blog.chorusconnection.com/3-things-you-can-do-right-now-to-streamline-chorus-operations) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20Why%20You%20Should%20Streamline%20Your%20Choral%20Operations%20Before%20Next%20Season&body=https://blog.chorusconnection.com/why-you-should-streamline-your-choral-operations-before-next-season](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20Why%20You%20Should%20Streamline%20Your%20Choral%20Operations%20Before%20Next%20Season&body=https://blog.chorusconnection.com/why-you-should-streamline-your-choral-operations-before-next-season) - [volunteer management](https://blog.chorusconnection.com/topic/volunteer-management) - [member management](https://blog.chorusconnection.com/topic/member-management) - [singer recruitment](https://blog.chorusconnection.com/topic/singer-recruitment) - [ticket management](https://blog.chorusconnection.com/topic/ticket-management) ### [Why You Should Streamline Your Choral Operations Before Next Season](https://blog.chorusconnection.com/why-you-should-streamline-your-choral-operations-before-next-season) [Why is it so important to streamline your operations prior to the start of the season? Read on, friends!](https://blog.chorusconnection.com/why-you-should-streamline-your-choral-operations-before-next-season) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Aug 14, 2019 [Read Article \>](https://blog.chorusconnection.com/why-you-should-streamline-your-choral-operations-before-next-season) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) ## Get the Choral Marketing 101 eBook Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today! [Download](https://pages.chorusconnection.com/choral-marketing-101-a-complete-guide-to-marketing-your-chorus) [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20The%20Fundamentals%20of%20Selling%20Concert%20Tickets%20-%20What%20Choruses%20Need%20to%20Know&body=https://blog.chorusconnection.com/the-fundamentals-of-selling-concert-tickets-what-choruses-need-to-know](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20The%20Fundamentals%20of%20Selling%20Concert%20Tickets%20-%20What%20Choruses%20Need%20to%20Know&body=https://blog.chorusconnection.com/the-fundamentals-of-selling-concert-tickets-what-choruses-need-to-know) - [concert operations](https://blog.chorusconnection.com/topic/concert-operations) - [ticket management](https://blog.chorusconnection.com/topic/ticket-management) ### [The Fundamentals of Selling Concert Tickets - What Choruses Need to Know](https://blog.chorusconnection.com/the-fundamentals-of-selling-concert-tickets-what-choruses-need-to-know) [Selling tickets isn't rocket science. It comes down to a few key fundamentals: marketing the concert, storing data, and engaging your audience.](https://blog.chorusconnection.com/the-fundamentals-of-selling-concert-tickets-what-choruses-need-to-know) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Aug 05, 2019 [Read Article \>](https://blog.chorusconnection.com/the-fundamentals-of-selling-concert-tickets-what-choruses-need-to-know) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20How%20to%20Determine%20Ticket%20Prices%20for%20Your%20Next%20Choral%20Concert&body=https://blog.chorusconnection.com/how-to-determine-ticket-prices-for-your-next-choral-concert](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20How%20to%20Determine%20Ticket%20Prices%20for%20Your%20Next%20Choral%20Concert&body=https://blog.chorusconnection.com/how-to-determine-ticket-prices-for-your-next-choral-concert) - [concert operations](https://blog.chorusconnection.com/topic/concert-operations) - [ticket management](https://blog.chorusconnection.com/topic/ticket-management) ### [How to Determine Ticket Prices for Your Next Choral Concert](https://blog.chorusconnection.com/how-to-determine-ticket-prices-for-your-next-choral-concert) [Want to sell more tickets? Price tickets at just the right point - making enough money for you while providing fair value to your ticket buyers.](https://blog.chorusconnection.com/how-to-determine-ticket-prices-for-your-next-choral-concert) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Jul 30, 2019 [Read Article \>](https://blog.chorusconnection.com/how-to-determine-ticket-prices-for-your-next-choral-concert) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20Announcing%20Chorus%20Connection's%20New%20Ticketing%20Feature!&body=https://blog.chorusconnection.com/announcing-chorus-connections-new-ticketing-feature](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20Announcing%20Chorus%20Connection's%20New%20Ticketing%20Feature!&body=https://blog.chorusconnection.com/announcing-chorus-connections-new-ticketing-feature) - [Chorus Connection updates](https://blog.chorusconnection.com/topic/chorus-connection-updates) - [ticket management](https://blog.chorusconnection.com/topic/ticket-management) ### [Announcing Chorus Connection's New Ticketing Feature!](https://blog.chorusconnection.com/announcing-chorus-connections-new-ticketing-feature) [Chorus Connection launches a new ticketing feature! Create ticketed events in a flash, sell tickets in style, and manage your box office in one place.](https://blog.chorusconnection.com/announcing-chorus-connections-new-ticketing-feature) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Jul 21, 2019 [Read Article \>](https://blog.chorusconnection.com/announcing-chorus-connections-new-ticketing-feature) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20The%20Best%20Resources%20for%20Community%20Chorus%20Leaders&body=https://blog.chorusconnection.com/the-best-resources-for-community-chorus-leaders](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20The%20Best%20Resources%20for%20Community%20Chorus%20Leaders&body=https://blog.chorusconnection.com/the-best-resources-for-community-chorus-leaders) ### [The Best Resources for Community Chorus Leaders](https://blog.chorusconnection.com/the-best-resources-for-community-chorus-leaders) [The off-season is a great time to gather resources so you can be as productive as possible next season. Here's a list of resources you should be following!](https://blog.chorusconnection.com/the-best-resources-for-community-chorus-leaders) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Jul 03, 2019 [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%208%20Tips%20for%20Engaging%20and%20Retaining%20Your%20Ticket%20Buyers&body=https://blog.chorusconnection.com/8-tips-for-engaging-and-retaining-your-patrons](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%208%20Tips%20for%20Engaging%20and%20Retaining%20Your%20Ticket%20Buyers&body=https://blog.chorusconnection.com/8-tips-for-engaging-and-retaining-your-patrons) - [ticket management](https://blog.chorusconnection.com/topic/ticket-management) ### [8 Tips for Engaging and Retaining Your Ticket Buyers](https://blog.chorusconnection.com/8-tips-for-engaging-and-retaining-your-patrons) [You've done all the work to get audiences in the door. Now how do you keep them coming back for more? Here are eight tips for engaging your ticket buyers.](https://blog.chorusconnection.com/8-tips-for-engaging-and-retaining-your-patrons) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Jun 19, 2019 [Read Article \>](https://blog.chorusconnection.com/8-tips-for-engaging-and-retaining-your-patrons) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%206%20Things%20to%20Include%20in%20Your%20Chorus's%20Annual%20Meeting%20Presentation&body=https://blog.chorusconnection.com/6-things-to-include-in-your-choruss-annual-meeting-presentation](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%206%20Things%20to%20Include%20in%20Your%20Chorus's%20Annual%20Meeting%20Presentation&body=https://blog.chorusconnection.com/6-things-to-include-in-your-choruss-annual-meeting-presentation) - [volunteer management](https://blog.chorusconnection.com/topic/volunteer-management) - [member management](https://blog.chorusconnection.com/topic/member-management) ### [6 Things to Include in Your Chorus's Annual Meeting Presentation](https://blog.chorusconnection.com/6-things-to-include-in-your-choruss-annual-meeting-presentation) [It's that time of year to prepare for your annual meeting with the chorus's stakeholders. What should you prepare for it? Here's a list of six things!](https://blog.chorusconnection.com/6-things-to-include-in-your-choruss-annual-meeting-presentation) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) Jun 07, 2019 [Read Article \>](https://blog.chorusconnection.com/6-things-to-include-in-your-choruss-annual-meeting-presentation) [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) ### Want to get weekly chorus management resources? ## Subscribe to our blog! 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