Tori Cook

    Tori Cook
    Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.
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    Recent Posts

    Making the Most of Your Chorus's Annual Fund Campaign

    While it's not the most effective approach, many community choruses are still heavily relying on physical mailings to meet their annual fund goals. By using various marketing channels and strategies, choruses can expand their donor database and grow their annual revenue. Learn more!
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    Tori Cook

    Building a Community with Bachtoberfests and Beer Choir

    Singing and drinking have gone hand-in-hand for a long time - dating back to the 13th century. "Beer Choir" recently took root in the U.S. in 2015. This new outlet for singing presented opportunities to help community choruses recruit new singers, raise money, and strengthen their communities.
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    Tori Cook

    20 Ideas for Getting Your Members Involved in the Chorus's Fundraising Initiatives

    One thing we know for sure: members are the lifeblood of any community chorus. If you want your chorus's fundraising initiatives to be successful, look to your singing members to lead the way. Here are twenty ideas for engaging them with the chorus's fundraising initiatives!
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    Tori Cook

    Lux Choir - a Semi-Professional Choir of College-Aged Singers

    At Chorus Connection, we love meeting choral leaders and choruses from all over the world. When we discover a chorus that is superbly unique, we feel compelled to tell their story. That's how I felt when I came across the website for Lux Choir, a semi-professional college-aged choir.
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    Tori Cook

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    Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today!

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    Overcoming Resistance to Change Within Choral Organizations

    We are all hard-wired to fear change. But change can be a good thing! The world is always changing and community choruses need to adapt to their new environments in order to survive and thrive. So how do we overcome resistance to change and work together to make progress within our organizations?
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    Tori Cook

    How Your Choir's Marketing Chair Can Use Chorus Connection

    A choir's marketing team is crucial to its success. Use Chorus Connection to help your Marketing Chair stay organized, source content, communicate with their team, and engage members in promotional activities.
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    Tori Cook

    How to Find Major Donors for Your Community Chorus

    Finding major donors is no easy feat. You have to put a lot of effort into researching prospects, attending events, and cultivating relationships before someone is willing to make a significant contribution to your chorus. But, if you invest the time, the payoff can certainly be worth it!
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    Tori Cook

    How Your Membership Committee Can Use Chorus Connection to Engage Singers

    Chorus Connection is more than a place to store member data for community choruses; it's a tool that empowers choruses to build a real community for their members! This article will give Membership Committees a framework for using Chorus Connection as a tool to engage singers.
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    Tori Cook

    How Chorus pro Musica Raised $16K+ in a Facebook Giving Tuesday Campaign

    Annual fund drives. The never-ending quest for nonprofit community choruses to obtain just enough donations needed every year to survive. Find out how Boston's Chorus pro Musica utilized Facebook fundraising tools on Giving Tuesday to raise an additional $16K for their annual fund!
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    Tori Cook

    Building Community Through Collaborations - Bridging Voices QSA Youth Chorus

    The mission of Bridging Voices (Portland's first QSA Youth Chorus) is to build bridges, not walls, and to break down the foundations of homophobia and transphobia through visibility and diversity. One way they achieve this mission is through collaborations with like-minded organizations. Learn more!
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    Tori Cook

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