Tori Cook

    Tori Cook
    Tori Cook is the former Director of Sales & Marketing at Chorus Connection, an active board member of the Greater Boston Choral Consortium, and a soprano with the Tanglewood Festival Chorus. In a past life, she was the Music Director of the Harborlight Show Chorus and President of Chorus pro-Musica. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.
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    Recent Posts

    Recruiting New Staff Members: Where to Post Your Choral Job Opportunities

    Which channels should you use when recruiting staff members to join your team? Here are some of the best places you can post your choral job opportunities!
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    Tori Cook

    6 Reasons Why Your Treasurer Will Love Chorus Connection

    Managing a community chorus's finances can feel like an actual nightmare sometimes. Here are a few reasons your Treasurer needs Chorus Connection!
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    Tori Cook

    Holly Phoenix, 24-Year-Old Soprano, Found Alive and... Singing

    Soprano, Holly Phoenix, was found alive and singing at her home in Batlanta. Find out more about this exclusive story from the Batlanta County Post.
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    Tori Cook

    The Case of the Missing Soprano - A Chorus Management Horror Story

    Holly Phoenix, a 24-year-old soprano, has been reported missing from her community chorus, The De-Composers. Help us determine what happened to her!
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    Tori Cook

    Get the Choral Marketing 101 eBook

    Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today!

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    Does Your Chorus Need an Online Ticketing Solution?

    If your chorus is selling most of your tickets offline, find out if moving to an online ticketing solution is right for you.
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    Tori Cook

    9 Really Good Reasons Why You Should Collect and Store Ticket Buyer Data Online

    Are you successfully selling concert tickets but don't yet store ticket buyer data? This one's for you! Here are nine reasons why you should start.
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    Tori Cook

    Growing Your Chorus: Making the Ask to Your Singers

    We know that members are the key to growing your chorus. What can you ask your singers to do and how can you best utilize them in your growth efforts?
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    Tori Cook

    A New Customer Success Specialist Joins the Chorus Connection Team

    Chorus Connection is so excited to welcome Karyn Castro to the team! Karyn is the first Customer Success Specialist to join Chorus Connection.
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    Tori Cook

    11 Ways to Prevent Member Burnout So You Can Grow Your Chorus

    Only when we invest in our members can we have any hope of utilizing them to grow the chorus. Here are 11 ways to add value to your singers' memberships.
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    Tori Cook

    Why Your Members Are the Key to Growing Your Chorus

    When you really get down to the heart of every revenue-generating avenue for your chorus, all paths lead back to your members. Don't believe me? Read on!
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    Tori Cook

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