Lauren Potter

Lauren Potter
Lauren is a digital marketing consultant who helps choral organizations tell their stories with depth, sincerity, and impact. With a background in journalism and a passion for performing arts, Lauren brings a documentary-style approach to content, crafting compelling narratives that go beyond promotion to build lasting connections. She has worked with Grammy-winning groups like the Phoenix Chorale and Tonality, where she led social media and marketing efforts during their 2024 Grammy win. She also led branding, website, social and marketing for Helios: A Modern Renaissance. As a former vocal performance major, Lauren has had the opportunity to perform with several choral ensembles in Arizona, and when she’s not serenading her two cats, Lauren can be found supporting the arts, eating tacos, and visiting her family back home in Australia.
Find me on:

Recent Posts

6 Ways to Make Your Chorus Concerts More Accessible and Inclusive

Want your patrons to feel like they belong? Discover six simple ways to make your chorus concert more accessible and inclusive for everyone.

Back to Basics: Five Evergreen Choral Marketing Tips for Beginners

Tired of trying to keep up with marketing trends? Learn 5 timeless choral marketing tips to simplify your strategy and strengthen audience connection.

Social Media Shortcuts for Busy Chorus Marketers

Overwhelmed by your chorus' social media? Discover 9 time-saving shortcuts to repurpose existing content, boost engagement and save time.

The Top 5 Things Nonprofit Chorus Marketers Should Know About AI

Curious about AI for nonprofit choir marketing? Discover 5 crucial insights to use AI effectively while preserving your choir's unique human touch.

Get the Choral Marketing 101 eBook

Learn everything you need to know to market your chorus and generate revenue. Download our marketing eBook today!

Download

Choir Marketing at Year-End: A Great British Bake Off Holiday Special

Looking to sweeten year-end chorus marketing? Explore Bake Off-inspired tips that engage donors and serve up campaigns with no soggy bottoms!

What’s the Difference Between Instagram Stories and Instagram Reels?

Confused about Instagram Stories vs. Reels? Discover their key differences, when to use each, and how they can help boost your choir's social media impact.

Best Practices For Working With Contractors: Part 1

Looking to hire a marketing contractor for your chorus? Discover essential tips to create a Brand & Marketing Toolkit that sets your team up for success!

6 Low-Cost Ways to Make Your Patrons Feel at Home

Want to make your concert audience feel right at home? Discover 6 low-cost, practical tips to enhance their experience and keep them coming back for more!

Stop Stressing: 6 Simple Social Media Strategies for Chorus Directors

Overwhelmed by social media? Discover six easy strategies you can implement today to manage your choir’s online presence without the stress.

7-Step Social Media Audit

Ready to make a splash on social media next season? Summer's the perfect time for a social media audit to refresh your choir's online presence.

Want to get weekly chorus management resources?

Subscribe to our blog!