Chorus Management Resources

Lauren Potter is a digital marketing consultant specializing in storytelling through brand management, content strategy, and integrated campaigns. As a former vocal performance major, Lauren has had the opportunity to perform with several choral ensembles in Arizona. Her first experience working with nonprofit arts organizations was as an intern with the Grammy-winning Phoenix Chorale, where she then joined the staff and led the organization’s patron services for nearly two years. To further her love of storytelling, Lauren ultimately graduated with a degree in journalism from ASU’s Cronkite School, and has gone on to lead the social media and marketing efforts for organizations spanning the nonprofit, public, and private sectors including Helios: A Modern Renaissance, Artlink Phoenix, Downtown Phoenix Inc., and Self-Care Society to name a few. In her work as a consultant (www.laurenpotter.online), Lauren helps human-centered organizations engage audiences, galvanize communities and drive brand awareness through compelling content and solid strategy. When she’s not serenading her two cats, Lauren can be found supporting the arts, eating tacos, and visiting family and friends in her homeland of Australia.