Lauren Potter
Lauren is a digital marketing consultant who helps choral organizations tell their stories with depth, sincerity, and impact. With a background in journalism and a passion for performing arts, Lauren brings a documentary-style approach to content, crafting compelling narratives that go beyond promotion to build lasting connections. She has worked with Grammy-winning groups like the Phoenix Chorale and Tonality, where she led social media and marketing efforts during their 2024 Grammy win. She also led branding, website, social and marketing for Helios: A Modern Renaissance. As a former vocal performance major, Lauren has had the opportunity to perform with several choral ensembles in Arizona, and when she’s not serenading her two cats, Lauren can be found supporting the arts, eating tacos, and visiting her family back home in Australia.
