When you're juggling concert logistics, singer communication, fundraising efforts, and a dozen other to-dos, managing your choir's social media can quickly fall to the bottom of the list. But here's the good news: you don't have to do it all yourself. In fact, some of the best content doesn’t come from you—it comes from your singers, volunteers, collaborators, and even your audience.
And here's why it's worth the effort: consistent engagement on social media helps your chorus stay visible, relevant and connected. It’s not just about likes or follows—it’s about building relationships. When your community engages with your posts, they're more likely to show up at concerts, donate, volunteer, or even audition!
Engagement boosts your reach on social media platforms, which means your events and mission get seen by more people without spending a bunch of money on ads. And for community-based ensembles, this visibility can positively impact audience growth, donor support and even singer recruitment.
So kick back and read through some practical (and low-effort) ways to help make your job easier and avoid reinventing the wheel.
1. Reshare the Posts You’re Already Tagged In
Let’s start with the easiest win: check your “Tagged” section on Instagram and Facebook (“Mentions”) and reshare those posts. If you’ve got 30 singers, that means 30 potential content creators (not to mention your audience members!) ready to post behind-the-scenes rehearsal shots, concert photos, and joyful selfies.
How to find tagged photos:
On Instagram: Go to your Profile → tap the icon with the person silhouette in a box (far right) to see Tagged photos.
On Facebook: Go to your Page → click the "Mentions" tab or scroll to your Timeline to view tags and mentions.
The “Mentions” tab of the Gay Men’s Chorus of Los Angeles (GMCLA) Facebook page shows dozens of posts made by other people/organizations that tag/mention GMCLA. The post by Jeff Roy Music featured below is an example of a post GMCLA could reshare to their own feed, thanking Jeff for their contribution to the concert.
Pro tip: At your next concert or in your next email newsletter, invite patrons to take a selfie with their favorite singer after the concert or take a snap of the performance and tag your chorus. Boom, instant content.
2. Share What’s Already on Your Website
Your website is full of approved, polished content. Don’t let it collect digital dust!
Screenshot your mission statement and share it on Instagram. Share your Artistic Director’s bio in a Facebook post. Create a carousel post introducing your board members or section leaders.
Your new social media followers may not know much about your chorus, so give them the basics: who you are, what you do, and why it matters.
3. Celebrate a Collaborator by Reposting Their News
Not every post needs to be about your choir directly, and one of the best ways to get visibility on social media is to engage with the posts of your collaborators and community partners. If a partner organization, collaborator or someone/something relevant to your community gets featured in the news, share it! If your venue wins an award, celebrate it. If another choir posts something you relate to, repost it with a quick “Same here!” or “Love this.”
It keeps your feed fresh and connected to the wider community.
4. Share a Chorus-Related Article
Articles about the mental health benefits of singing, the importance of arts education, or how music builds community are perfect pieces of content that your followers will enjoy reading.
You don’t have to post your own think piece—just share the link and add a short caption:
"This piece about the healing power of singing really resonated with us. What do you think?"
Bonus: it can encourage conversation in the comments!
5. Post Singer and Volunteer Spotlight
You probably already have singer headshots or concert photos—why not use them to feature your people? Post a photo and include a short blurb:
"Meet Jordan (they/them), a tenor in our choir since 2019. When asked what singing means to them, they said: 'It reminds me that I’m not alone.'"
Keep it simple. Ask your singers to answer one or two quick questions via email or Google Form:
- What does singing in [Your Choir Name] mean to you?
- What’s your favorite memory from a concert?
- Why do you think choral music matters?
These make great evergreen posts and remind your audience that there are real humans behind the harmony. And don’t be afraid to share these again and again! A personal message describing the impact of your choir is evergreen and can be used in many situations, from promoting your upcoming concert to inviting your followers to make a donation.
6. Share an Inspirational Quote
Simple, powerful, and engaging. Inspiring and resonant quotes are often shared widely on social media. Whether you’re quoting a famous composer or the words of your Executive Director, keeping a bank of quotes handy can help when you’re in a pinch and want to share something relevant and thought-provoking but don’t have the time to create a more detailed graphic. Try something like:
"To stop the flow of music would be like the stopping of time itself, incredible and inconceivable." – Aaron Copland
Pair the quote with a beautiful photo from a past concert or rehearsal. Even better: Explain why the quote resonates with your group!
7. Throw It Back with a TBT Post
Need content but short on time? Take a trip down memory lane with a #ThrowbackThursday (TBT) post. It’s a simple and effective way to repurpose past highlights—like memorable performances, milestones, or behind-the-scenes gems—and, more importantly, to re-engage your audience.
Repost your content with a caption like:
"Throwback to our 2022 winter concert at [Venue Name]! Can you spot yourself in the crowd?"
It’s nostalgic and fun—and great for engagement!
8. Repost Your Top-Performing Content
Not every post needs to be brand new—some of your most impactful content has already been created. Reposting your top-performing posts is a great way to save time and share content that you know resonates with your audience. Whether it’s a photo that sparked tons of comments or video that went viral, get in the habit of resharing your top-performing content every 6-12 months.
Here's How to Find Your Top-Performing Instagram Posts
- Tap your profile → tap the ≡ menu → scroll to For Professionals
- Tap Insights → tap Content you shared
- Use the three dropdowns at the top to find your best-performing content by toggling between different Content Types, Time Periods, and to Sort & Filter by metrics like Views or Follows
9. Use Instagram’s Cross-Posting Tool
You’ve found a collection of high-performing posts you want to reshare, yay! Now, become a next-level repurposing ninja by crossposting.
Crossposting is the ability to share the same post (photo, graphic, video) across two platforms—in this case, Instagram and Facebook—at once. Instead of uploading content separately, you can share it from one app and have it automatically appear on the other, saving you precious time.
Want to link your Instagram and Facebook for crossposting? Here’s how:
How to Connect Your Instagram & Facebook Accounts
- Go to your Instagram profile
- Tap the ≡ menu→ Settings & Privacy
- Select Accounts Center
- Tap Add Facebook Account and follow the prompts to link your Page
- Enable automatic sharing for posts and stories
10. Meme It Up
When you’re between concert seasons, it’s totally okay to have fun with your posts. Share a relatable chorus meme from Chorus Connection’s Instagram or Facebook.
Humor builds community, and sometimes a good laugh is the perfect way to keep your followers engaged!
Your choir’s social media doesn’t need to be stressful, expensive, or time-consuming. You’ve got a whole community of content creators around you—lean on them. Repurpose what you’ve already got. And give yourself permission to keep things simple.
Because when it comes to choral marketing, working smarter (not harder) sounds like music to our ears.
What’s one thing you can repost or repurpose to make your job easier this week? Share in the comments below, and if you have any other ideas, add them to the list!
Lauren is a digital marketing consultant who helps choral organizations tell their stories with depth, sincerity, and impact. With a background in journalism and a passion for performing arts, Lauren brings a documentary-style approach to content, crafting compelling narratives that go beyond promotion to build lasting connections. She has worked with Grammy-winning groups like the Phoenix Chorale and Tonality, where she led social media and marketing efforts during their 2024 Grammy win. She also led branding, website, social and marketing for Helios: A Modern Renaissance. As a former vocal performance major, Lauren has had the opportunity to perform with several choral ensembles in Arizona, and when she’s not serenading her two cats, Lauren can be found supporting the arts, eating tacos, and visiting her family back home in Australia.