Chorus Connection Blog

Four Crucial Analyses of Your Existing Chorus Marketing Strategy

Tori Cook November 29, 2017
The first step in developing a marketing strategy is to analyze the existing environment; what's working and what isn’t. Use these four analyses to get started!
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How to Recruit Your Chorus's Marketing Team

Tori Cook November 08, 2017
The first step to a successful choral marketing strategy is finding the right people to do the job. Check out this article with ideas for recruiting volunteers!
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How to Analyze Marketing's Effect on Chorus Ticket Sales & Revenue

Tori Cook October 26, 2017
Do you know where your chorus's ticket sales come from? Here are two ways to track the source of ticket sales and prove the effectiveness of your marketing.
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The 7 Day Ticket Sales Challenge for Choir Members

Tori Cook May 04, 2017
It's one week before your concert and the venue isn't even close to being sold out. Enlist the help of your chorus members with this 7-day challenge!
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Why Your Chorus Needs a Responsive Website

Tori Cook April 19, 2017
In 2017, it is not enough to simply have a website for your chorus. Learn 7 reasons why your chorus website needs to be responsive!
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The 5 Essential Steps for Developing Your Choir's Brand

Tori Cook January 19, 2017
Whether you are a new chorus starting from scratch, or looking to update your existing brand, this blog will walk you through the process of brand development.
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Choral Marketing 101: The Importance of Your Choir's Brand

Tori Cook January 17, 2017
Find out why developing your brand is the first essential step to mastering marketing for your chorus.
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The 5 Essentials of Your Choir's Press Kit

Tori Cook December 05, 2016
Whether for local concert promotions or touring overseas, your choir's press kit can be an invaluable tool for raising the profile of your organization.
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Highlights From The 2016 Chorus Management Institute

Jacob Levine September 13, 2016
The 2016 Chorus Management Institute was full of insightful nuggets about strategic planning, governance, fundraising, and marketing.
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Insightful Nuggets From The 2015 Chorus Ops Survey

Jacob Levine November 29, 2015
Chorus America just released its annual chorus operations report, and it's packed with juicy nuggets.
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