Nine COVID Planning Decisions by Chorus Type
When we conducted our Chorus COVID Planning Survey several weeks ago, we knew that much of its value would come from the ability of choruses to compare their Fall plans to "like" organizations. To that end, we have segmented the final results by chorus type as well as by geography, urbanicity, chorus size, and several other factors. We felt that chorus type would be the most helpful segmentation to share, at least at first, so you will find those results below. We focused on nine of the most important decisions facing choruses while COVID-19 persists, primarily having to do with rehearsing, but also (looking ahead) to performing.
Here are the segmented results by chorus type for nine key questions:
Thank you again to the nearly 600 choruses that responded to our survey - from the United States, Canada, and around the world. Depending on how COVID-19 infection rates progress and medical recommendations evolve, we may conduct an updated survey closer to Winter. Please leave a comment below if you have a question, and we'll try our best to help. Thank you!
Michael is the former Chief Marketing Officer of Chorus Connection, and volunteer marketing advisor to VOX Femina Los Angeles. He's passionate about helping choruses grow their audiences and supporters. Michael was CEO of Digital Planet and President and Managing Director of digital and direct marketing advertising agencies in New York and Los Angeles.