Whether for local concert promotions, touring overseas, or posting on your website, a well-constructed press kit can be an invaluable tool for raising the profile of your choir. It can help boost your audience numbers, build your ensemble’s reputation, garner support from your community, and even assist in your fundraising efforts. A press kit should contain 5 essential parts:
Your goal is to capture the essence of you and your choir in a few paragraphs. Write about your choir’s personality and what makes it unique. Highlight your group and individual accomplishments which should portray the quality and standards of your ensemble to the reader.
Great photos have a way of capturing people’s attention. When taking photos, creating the appropriate atmosphere and finding the right “look” can be challenging. Maximize your success by choosing appropriate and neutral backdrops, determining your attire and poses in advance, and shooting a high resolution of 300 dpi or higher, when possible.
Showcase your group at its best. In the first few seconds of your recording, listeners will make a decision about the quality and ability of your choir. Recordings should be top-quality and can be obtained even on a low budget (for helpful tips, see “Creating the Perfect Press Kit for Your Ensemble”).
Your choir’s sample repertoire should showcase your most “tried and true” pieces and reflect the style in which your ensemble performs. It should also demonstrate your choir’s average skill level to those familiar with the repertoire.
Press releases help create buzz in the community. Use them for any big announcements or to promote upcoming events. If the media attends your performances, keep track of important articles and quotes for later use to boost your reputation.
To learn more about each step, check out the eBook “Creating the Perfect Press Kit for Your Ensemble.”