I love websites. I love them so much that when I see an awesome and inspirational website, I need to share it.
Over the years, I've seen some pretty amazing websites from choral organizations. I'll be sharing a few of these with you and some things I personally love about each of them. I hope that this inspires you when redesigning your own chorus's website!
What I love about their website:
- Interactive design elements - this keeps their site visually exciting to the visitors.
- Unobtrusive pop-up at the bottom of their site to sign up for their mailing list as well as a subscription in their footer - they'll never miss an opportunity to get someone subscribed!
- Super simple navigation which directs them to content entirely on the homepage - mobile users have taken over the internet so long-form scrollable pages are in!
- Event pages initially appear in a pop-up modal instead of taking visitors off the site - this limits page load time and keeps users on their site.
- Clever collapsible "show more/less" menus appear for longer content giving users the options
- All members are highlighted with their profile pictures and a fun fact about them - all within a modal - so visitors never leave their site or have to deal with page loading time.
What I love about their website:
- Long form footer to list every page of the site - long footers are in!
- The homepage has a beautiful and unique logo that showcases their brand and design. Check out their beautiful banner image/logo, event calendar, and artistic staff content "blocks" for some real design inspiration.
- A great plan your experience page to answer the audience's FAQs.
- Inspirational education programs and a video.
What I love about their website:
- Use of video on the homepage banner instead of images - this type of interactive content can excite web visitors and keep them on a site longer.
- Clear call-to-action above their footer to sign up for news and updates - this stay on every page so they never miss out on an opportunity to get someone to sign up for their emails!
- A page to successfully sell swag on the site.
- Support page has several options for how to support the chorus.
What I love about their website:
- Homepage banner images highlight their singers smiling faces and features only one button and clear call-to-action on each slider.
- Ensembles page clearly highlights each ensemble opportunity with transparent pricing and tuition fees, touring opportunities, benefits of being in the choirs, and testimonials - this is a great way to highlight several ensembles! Their testimonials and memories video is pretty great too.
- News section features great content and stories.
What I love about their website:
- Only one banner image at the top of the homepage with one primary call-to-action above "the fold" - this helps visitors focus on one action and they don't even have to scroll in order to do it!
- The about us page isn't a historical novel, it's short and concise with their most important call-to-action "Join Nashville in Harmony" prominently placed - this makes it easy for singers looking to join to know where to go to find more information.
- The dedicated donation page has a nice, embeddable widget for donating directly on the pages - this is a great user experience that makes it easy for the user to donate and ensures they stay on the site.
What I love about their website:
- The overall design is clean and sleek and the black and white color scheme gives it a professional look.
- Their homepage features reviews from audiences, singers, and press helping to build trust in their brand.
- Their vision page lists a clear mission, vision, and a detailed plan on how they will accomplish their goals.
- A prominent link to their members-only site for members in their footer.
What I love about their website:
- Card-styled/block content on their homepage makes it easy to see each piece of content with a clear call-to-action.
- Partner/sponsor slider on their homepage is beautiful and interactive in a sliding carousel.
- Email sign up in footer of their website so users can sign up on any page!
- A clean, single-tier navigation with no need for drop-down menu - this helps users navigate through the site easily.
- Awesome community and education pages that showcase their impact on the community.
- Clean and modern events pages with clear calls-to-action to buy tickets and learn more about each event.
- Publicity pages are a great place to store press releases, media, news articles, and more.
- Beautiful, interactive donation page.
What I love about their website:
- Three main calls-to-action above the main navigation "Tickets," "Audition," and "Donate" - highlighting the three most important asks for any chorus. Each of those pages, by the way has a testimonial from one of their singers - a nice addition!
- Page dedicated to the venues they use for each concert with useful information for audiences such as parking and accessibility.
- The full season sponsor appears in the top navigation on their homepage, all sponsors are features in a scrolling carousel and on a dedicated sponsor page as well.
- Clear set of values and identity statement helps showcase their unique identity as a chorus.
What I love about their website:
- Blue top banner call-to-action above the main navigation on every page to highlight their most important ask - to learn more about registering for the chorus.
- Similar banner at the bottom of their homepage to promote their email newsletter sign-ups.
- Block card style on their homepage and throughout the site gives the users very clear "learn more" call-to-action buttons to follow and makes navigating to other pages simple.
- Clear and vibrant branding and design elements throughout their entire website make the site look clean with a bright personality and encourages users to click on the fun colors.
- A dedicated area for parent information including a parent portal.
What I love about their website:
- A super simple site with only the content visitors need to see and very few pages to navigate through. There are only four navigation items and no drop-down nonsense - simple and easy.
- The homepage highlights only one primary call-to-action with the purpose of collecting contact information for their email list - this is a great way to build an audience by focusing first on simply getting contact information before asking for bigger things like donating or buying tickets!
- The homepage highlights first and foremost the chorus's value - their mission, vision, story, and member testimonials. Then, after they convince visitors of the the value, they make their second ask - to get involved.
What I love about their website:
- The homepage of the Indianapolis Men's Chorus's looks quite different from other choral websites. Visitors arrive on a non-scrollable landing page with only five options in the navigation.
- About page focuses immediately on their mission and story first.
- The site is image-heavy with a parallax theme, making it visually appealing for visitors. Plus, the overlay text is still readable - very important!
- Auditions page clearly identifies responsibilities.
- Overall, it's super clean, simple, and sleek.
What I love about their website:
- The logo animation in their navigation!
- A video right on their homepage about the chorus.
- An "adopt a singer" content box on their homepage - a clever way to get support for the chorus while also highlighting member stories.
- An email newsletter signup form that stays just above the footer on every page.
- Clear call-to-action to buy tickets after each event on their performances page.
- Highlights recurring monthly donations on the donate page.
- A clever way of listing where the money goes on the individual donations page.
What I love about their website:
- The homepage typing animation helps get their message and value immediately across to their web visitors without the need to scroll.
- After their homepage banner image, there is a prominent call-to-action "Join Now" which surely encourages anyone to click.
- The "buy tickets" embeddable widget is clean and pops up in a modal.
- Instagram is embedded on their homepage - which can help boost social engagement and followers!
- A common questions page with FAQs about joining the chorus - this helps answer the web visitor's questions up front.
- Archived concert pages.
- Contact us page lists several ways for web visitors to get in touch. It's also really pretty.
What I love about their website:
- Dismissible pop-up above their navigation with a call-to-action to support the chorus - a great way to highlight an ask while still offering the visitor a chance to exit or dismiss it!
- Testimonials on the homepage banner image - showcases value front and center.
- Large fonts and limited texts across the site help focus users on the most important content without having to read a whole lot.
- Email signup option in the footer so it is visible on every page.
- Only one call-to-action "buy tickets" on each concert page.
- A great video archive of past performances.
What I love about their website:
- An alumnae program with awesome benefits for their past singers - a great way to engage youth singers after they've moved on!
- Support page offers specific statistics and metrics about the chorus to ensure donors that their money matters. Plus, a great template for what an annual report could and should look like for donors and supporters.
- An area dedicated for foundation giving and corporate sponsors - a great way to thank funders.
- Bookings page helps get the word out that they are available for hire.
- Email sign-up form in the footer of every page.
- Commissioning page highlights the important work they are doing to support the composers of today.
What I love about their website:
- "Meet the SoHarmoniums" video right on their homepage and videos of the chorus singing.
- Recruitment picture on the homepage shows the chorus in matching chorus shirts - a great way to showcase the social and community components of the chorus.
- Their newsletters appear right on the site - this allows visitors to get a peek into the internal community.
- Every singer has a picture and bio up on the site - one way to show off the chorus's unique personality.
What I love about their website:
- Striking imagery and banner images on every page particularly their homepage and concerts page.
- Subtle animation on images - it's just enough to be visually appealing without being distracting.
- Chorus staff and board all have professional headshots all against a MenAlive chorus backdrop.
- A beautiful in memoriam page to honor those singers who have passed away.
- Their Encore Circle page honors shows sponsorship opportunities and even offers a monthly installments option.
What I love about their website:
- A catchy headline on their banner image of the homepage - shows their personality and inspires immediately.
- Instagram feed on the homepage shows off their personality even more and likely boosts engagements and followers.
- Sing page lays out the expectations and dues up front for potential auditionees.
- A herstory page - 'nuff said.
- Simple but effective site - they don't need a lot of pages to get their point across.
What I love about their website:
- The homepage features a wonderful video about singing with the chorus - awesome content to share on a homepage!
- A clear set of values and their educational approach - this can help give parents and understanding of how their children will learn.
- Each ensemble has their own dedicated page with useful information - a great way to showcase several ensembles in a clean way.
- A page dedicated to volunteers gives people outside of the organization the opportunity to step up and give back.
- The careers page features another excellent video which will surely inspire anyone looking for work in the arts!
- Tuition and registration fees are listed up front with financial award programs as well.
I hope these websites inspire you as much as they have inspired me! If you'd like to learn more about making phenomenal chorus websites, download our Choral Marketing 101 eBook.