If you’ve already started using the beginner-friendly SEO tips from our first blog, like adding keywords, writing helpful content, and optimizing for mobile, then give yourself a round of applause! Small, intentional changes can go a long way toward helping more people discover your choir online. But there are still more low-effort, high-impact magic you can do. In this follow-up article, we’ll share five more actionable and beginner-friendly ways to enhance your website’s visibility and reach even more singers, supporters, and audience members.
Wait! What is SEO again?
In case you need a quick reminder, SEO stands for Search Engine Optimization. It’s the process of improving your website and online presence so that search engines like Google can find you more easily and show your site to the right people, like potential choir members, concertgoers, and donors.
There are two main categories of SEO you should know about:
- On-Site SEO (also called On-Page SEO) refers to the things you can do on your choir’s website to make it more search engine-friendly. This includes things like using keywords, writing clear page titles, creating helpful content, and optimizing images.
- Off-Site SEO includes efforts you make outside of your website to boost your visibility, like getting links from other websites (called “backlinks”), being active on social media, or setting up a Google Business Profile.
This time, we’ll cover simple strategies from both categories.
Tip #1: Use SEO-Friendly Image File Names
Before you upload any photos to your website, like pictures from your latest concert, rename the files with clear, descriptive names.
Why it matters:
Search engines can’t “see” pictures the way we do. They rely on the file name and other clues to understand what an image is about. A file called “spring-concert-2025-betula-community-choir.jpg” tells Google a lot more than “img_2983.jpg”.
How to do it:
Rename your images with specific, descriptive names before uploading them. Use all lowercase letters and separate words with dashes (Google prefers this format), like:
- cantus-youth-choir-spring-concert.jpg
- kansas-city-chorale-fall-gala-2024.jpg
Pro Tip: This is also a great time to resize your image files. Large photo files (straight from a phone or camera) can slow down your website, especially on mobile devices. Resize images to around 1200px max and keep the file size under 500 KB if possible. This improves loading speed, which helps both your visitors and your SEO. Free tools like Canva (free plan) or Google’s Squoosh make this quick and beginner-friendly.
Tip #2: Add Descriptive Alt Text to Images
Once you’ve renamed, resized, and uploaded your images to your website, there’s one more step that helps both your SEO and your site’s accessibility: adding alt text (short for alternative text).
Why it matters:
Alt text is a brief description that tells search engines, and people using screen readers, what an image is about. It makes your site more accessible and helps your images show up in Google Image search, which can bring more visitors to your site.
How to do it:
Most website builders (like Wix, WordPress, or Squarespace) let you add alt text when you upload an image or by clicking on the image afterward. Write one short, descriptive sentence that clearly explains what’s in the photo. For example:
- “The Betula Community Choir performing at the 2025 spring concert in xyz church.”
- “San Francisco Choral Society choir members laughing together during rehearsal.”
Tip #3: Link Internally to Keep Visitors Exploring
Once someone lands on your website, you want them to stick around and explore more. One easy way to guide them is by adding internal links (links that connect one page of your site to another). Did you notice the hyperlink in the very first sentence of this article? That was an internal link to part 1 of this SEO for beginners article series and a great example of how linking to related content can guide readers and boost your website’s visibility. Oh look, we did it again in this paragraph!
Why it matters:
Internal links help search engines understand how your website is organized and which pages are most important. They also encourage visitors to spend more time on your site, which signals to Google that your site is useful and engaging.
How to do it:
Look for natural opportunities to link between related pages on your site. For example:
- In a blog post about your upcoming concert, link to your Events or Tickets page.
- On your About us page, link to your Join the Choir page.
- At the bottom of a past event page, add a note like: “Check out our upcoming performance on the 2025 Concert Schedule!”
To add a link:
- Highlight the text you want to turn into a link.
- Look for a link icon (it usually looks like two chain links in your website editor’s toolbar, or right-click and choose “Add link.”
- Paste in the URL of the page you want to link to, and save.
Pro Tip: Use descriptive link text instead of just “click here.” For example, write “Learn more about joining the Peace of Heart Choir” instead of “Click here to join.” This helps search engines understand what the linked page is about and makes things clearer for your readers, too.
Tip #4: Create and Optimize a Google Business Profile
If your choir rehearses or performs in a specific city, setting up a Google Business Profile is one of the easiest ways to get noticed by people searching for choirs or concerts near them.
Why it matters:
When someone types “community choir near me” or “choral concerts in Albuquerque,” Google often shows a list of local results with maps, photos, and contact info. This is called the Local Pack, and having a Google Business Profile is what gets you in it.
It’s completely free and gives your choir a chance to appear in local search results, Google Maps, and even voice searches (like “Hey Google, where can I see a choir concert?”).
How to do it:
- Visit google.com/business and sign in with a Google account.
- Search for your choir’s name to see if a profile already exists. If it does, claim it. If not, you can create a new one.
- Fill in your choir’s information, like:
- Name (as it appears on your website)
- Website link
- Phone number and/or contact email
- General location (if you don’t have a specific address, list the city you rehearse in)
- Description (include keywords like “community choir” and your city name)
- Photos from performances or rehearsals
- Make sure your information matches what’s on your website. Google likes consistency.
Pro Tip: Once your profile is published, share the link with your choir members and encourage them to leave a short review. A few positive reviews can boost your visibility and credibility quickly. You can also share the link with concertgoers by including a short invitation to leave a review in your e-newsletter, concert program, or thank-you emails. It’s a small ask that can have a big impact!
Tip #5: Use Social Media to Support SEO
While social media doesn’t directly affect your search engine rankings, it plays a big role in helping more people discover your choir and visit your website, which does support your SEO efforts.
Why it matters:
Every time you share a blog post, concert announcement, or page from your website on platforms like Facebook or Instagram, you’re increasing your chances of that content being seen, shared, and visited. Those extra clicks and visits send positive signals to search engines that your site is active, useful, and trustworthy.
How to do it:
- Share links to your website’s event pages, blog posts, or “Join Us” page on your choir’s social media accounts.
- Include your website URL in your bio on each platform.
- Use local or relevant hashtags like #seattlechoir, #communitychoir, #livemusicphoenix to increase your reach.
- Whenever you post about something on your site (like a new concert), add a short caption and a link, something like: “We’re so excited for our Spring Concert! Get all the details and reserve your spot here: [link to event page]”
Pro Tip: You don’t need to be on every platform. Just choose one or two where your audience already spends time (Facebook is great for many community choirs), and post consistently. Even one link shared per week can help drive traffic to your site and support your SEO goals over time.
In Conclusion
Improving your choir’s visibility online doesn’t have to be overwhelming or expensive. With just a few intentional steps, like renaming your image files, adding helpful links, or sharing your content on social media, you’re building a stronger digital presence that helps new singers, supporters, and audiences find you.
Remember, SEO isn’t about perfection; it’s about progress. Implement one or two of these tips this week, and revisit the rest when you have time. Bit by bit, these changes add up to make a real difference.
Which of these SEO tips are you planning to try next? Drop your thoughts in the comments. We’d love to hear how it’s going for you!
Cora Blouch is the founder of CORACORACORA Marketing & Design, a creative agency that helps brands connect with their audiences through compelling design and strategic marketing. With over 20 years as a professional singer—including 13 seasons with the Grammy-winning Phoenix Chorale and 18 years as a staff soloist and section leader for Trinity Episcopal Cathedral Choir—Cora is excited to bring her marketing and SEO expertise to Chorus Connection.