Dear concert venues,
Performing arts organizations need your help.
A global pandemic has forced us to cancel our spring concerts and beyond. Concert revenue makes up a significant portion of our income and, without it, we fear that it could have a devastating financial impact on our organizations.
To make up for this loss, many of us are restructuring our business models and experimenting with various types of events to bring in new sources of revenue. We're trying everything from virtual choirs to livestream events to, yes, even some in-person activities and events.
We're also looking ahead. We typically plan up to one or two years out from a live performance. We're holding out hope that at some point during that time period, performance venues and our organizations will be allowed to reopen, and we'd like the opportunity to begin planning for that scenario.
But here's our challenge:
Right now, we're not getting a lot of information from concert venues, and understandably so.
We certainly don't expect venues to have all of the answers — we are, after all, living in a new and unpredictable world. And we know that you are facing your own challenges as well. But we do hope to speak with you and work together to map out what the future looks like for both our organizations. Planning for the future and generating revenue are beneficial to everyone.
Here are a few reasons we should have a conversation:
So, what do you say? Can we work together on this? If so, read on!
We realize that concert venues are facing new challenges, and we want to help support you in any way we can. Please continue to share information with us directly so that we can work to overcome these challenges.
In the meantime, we've thought through a few things that we could use your help with:
To start, we would love to reserve some dates with your venue for future performances (for planning post-pandemic). Really, we would love to give you money! But, with COVID-19 on the loose, neither of us know whether those bookings will actually come to fruition. Even if we project out one year, there's no guarantee that the situation will be better by then.
To help manage this uncertainty, please consider putting more flexible cancellation policies in place. These cancellation policies can protect both your organization and ours from any COVID-19-related emergencies. They might include more flexibility on acceptable reasons to cancel, more leniency with cancellation time requirements, and, perhaps, even fully refundable or waived deposits.
We know that you have staff to pay and that you probably don't want to spend time planning an event that may not happen. (Trust us, we don't either!) To help minimize these challenges, consider implementing a "book but no planning policy." Allow us to reserve dates, but you decide when you and your team can actively start working on the performance logistics. If you decide that you can't begin work on logistics until 1-2 months out from the performance, we're flexible and willing to work with you.
But, most importantly, please consider allowing us the option to reserve future dates now. This will, at the bare minimum, help us return to some normalcy, provide us comfort, and give us all a goal to work towards.
When we return to standard in-person performances, we're going to want our ticket buyers to feel safe. Together, your venue and our organization can work together to properly determine and communicate the precautions we are taking to keep them safe.
Here's a starting list of considerations for socially-distanced concerts at your venue:
At the end of this article, we've included some venue reopening guides to help get the conversations started. Let's start having these conversations together now so we can come up with a great plan for socially-distanced concerts, keeping all parties comfortable and safe!
Don't worry, none of us are really in the position right now to go back to hosting concerts in our standard format. Believe me, we don't have near-term plans for any type of large-scale concert with a full house.
But we are currently re-envisioning what in-person choral events might look like. And we may need space for these events.
We may be planning on doing a recording session with small ensembles. We may need space for in-person sectionals. We may be planning to do a livestream concert with no live audience. We may want to get a video of our conductor conducting in a concert hall for a virtual choir video. Or perhaps, we may want to try a socially distanced concert once the time is right.
Bottom line: some of our organizations still need space, we still need venues, and we still need you.
If your venue is in an area where reopenings are happening, your local experts deem it safe to gather again in-person (with whatever restrictions there might be), AND you are interested in reopening, then let's talk. Let's see what types of events we can create together!
The pandemic has already had a massive impact on the economic state of the arts world. At the time of writing this, there's been $9.1 billion impact on the arts and cultural sectors in the United States.
Arts organizations have minimal revenue coming in right now, and we're going to be struggling financially for a while. In addition, with socially-distanced concerts, it seems likely that we won't be able to sell as many tickets as before, which will also hurt the amount of revenue we'll be able to bring in.
At the same time, we understand that you're hurting, too. That's one reason we want to bring our business to you!
We'd love to work with you to renegotiate some of your rental fees so that both parties feel like they can be successful in the coming year.
Here are a couple specific line items that we would love to renegotiate:
We absolutely want to make sure that your operating costs are covered, that your staff are appropriately paid, and that you are able to make some revenue. But, while the pandemic takes its toll on arts organizations, we're asking to work together to find a good revenue balance that helps both parties.
We've rented your concert hall for years, we've built a relationship with you, we're mutual partners. Please communicate with us.
We don't expect you and your staff to have all of the details ironed out. But we would love to know what's on your mind. What are you thinking you might do? We know this will change over time, but any information (really, any information) can help us plan.
If you communicate with us, who knows what we can achieve together in the years ahead!
Thank you so much for taking the time to listen. We want to hear about your needs and challenges, too. If you are affiliated with a concert venue, let us know what types of challenges you are facing and what you need from performing arts organizations in the comments below.