Every choir has its own audition process. Some ask singers to prepare a solo. Others focus on vocal exercises, sight-reading, or tonal memory. Children’s choirs often conduct placement assessments rather than formal auditions, while community choirs may simply schedule an informal meeting with the director or attend a rehearsal. There is no single “right” way to hold auditions. What matters most is that the audition page on your website clearly explains your process.
And it’s an important page to get right. Audition pages are often among the top three most-visited pages on a choir’s website. So, making sure yours makes a great first impression and stays up to date with current information is even more essential.
A strong audition landing page answers the questions a prospective singer is already asking. What does the audition involve? How should I prepare? Am I eligible to join? When and where does it take place? By providing clear, welcoming information, you can reduce uncertainty, build confidence, and make it easy for prospective singers to take the next step.
Whether your choir has a formal audition process or a simple voice placement, this checklist will help you build an audition page on your website that answers the questions prospective singers are asking, reduces uncertainty, and makes it easy to take the next step.
Before asking someone to audition, take a moment to introduce your organization. While audition pages are meant to explain the audition process, it’s also an opportunity to remind prospective singers why they should be excited to join your ensemble in the first place. In fact, several of the strongest audition pages lead with the benefits of becoming a member before diving into the audition details. Start by sharing a brief overview of your choir, including information such as:
One of the first questions prospective singers ask is, “am I eligible to join?” Answering that question early helps visitors quickly determine whether your choir is the right fit and encourages qualified singers to move forward with confidence. Be sure to include information such as:
If you’re actively recruiting specific voice parts, say so! Many choirs note when they are especially seeking tenors, basses, or another section. This not only helps balance the ensemble but also encourages singers in those voice parts to take the next step.
This is probably the most important section of your audition page. Every choir has its own audition criteria and process, so it’s essential to explain exactly what prospective singers can expect. Your audition may include elements such as:
No matter what your process looks like, be as specific as possible. Let singers know what will happen during the audition, approximately how long it will take, who will be conducting it, if you will provide an accompanist, and what the overall experience will be like. The more clearly you set expectations, the more comfortable and confident prospective singers will feel walking through your doors.
Don’t assume prospective singers know how they should prepare for the audition. The more guidance you provide, the more confident they’ll feel and the more likely they’ll be able to perform at their best. Be sure to include information such as:
If there are any additional details that will help singers feel prepared, such as where to check in, where to park, or whether they’ll be auditioning individually or in a small group, include those as well. The less mystery there is surrounding the audition, the lower the anxiety will be for prospective singers.
This may seem obvious, but logistical details are often buried on a website or left out altogether. Make it easy for singers to find the information they need without having to search through multiple pages or contact your choir for answers. Be sure to include:
If your choir auditions by appointment rather than on set dates, explain how singers can schedule an audition. The easier it is for someone to understand when and where to audition, the more likely they are to follow through.
Many audition pages stop after “schedule your audition” and leave the rest of the process a mystery. Instead, help prospective singers understand what happens after the auditions so they know what to expect and can begin envisioning themselves as part of your choir. Consider including information such as:
If there are additional steps, such as completing registration forms, paying membership dues, purchasing music, or attending an orientation, let singers know about those as well. Setting clear expectations for the entire process helps build confidence and demonstrates that your choir is organized, communicative, and welcoming.
Joining a choir is a rewarding experience, but it also comes with a commitment. Being transparent about those expectations from the beginning helps prospective singers determine whether your choir is the right fit for their schedule and availability. Consider including information such as:
Providing this information upfront benefits everyone. Singers can make an informed decision before auditioning, and your choir is more likely to attract members who understand (and are prepared for) the commitment involved.
Don’t make singers hunt for what to do next. Every page on your website should end with a clear call to action, and your audition page is no exception. Once someone has finished reading about your choir and your audition process, make it obvious how they can move forward. Your call to action might be something like:
Be sure your call to action is easy to find and links directly to the appropriate form, registration page, or contact information. The fewer clicks and the less guesswork required, the easier it is for prospective singers to take that next step toward becoming a member of your choir.
Even after reading your audition page, prospective singers may still have a few lingering questions. An FAQ section is a great way to address common concerns, provide additional clarity, and help visitors feel more confident about auditioning. As an added bonus, it can also reduce the number of repetitive emails or phone calls your choir receives. Consider answering questions such as:
As you receive questions from prospective singers, continue adding them to your FAQ section. Over time, it can become one of the most valuable resources on your audition page.
Once you’ve created an audition page that answers prospective singers’ questions, don’t overlook a few technical details that can help people find your page and keep it useful over time.
Optimize for Search Engines (SEO): If someone searches online for a choir to join, you want your audition page to have the best chance of appearing in the search results. Incorporating relevant keywords and phrases throughout your page (including the page title, headings, and body content) can help improve its visibility.
Consider naturally using phrases such as:
Remember to write for people first and search engines second. Keywords should fit naturally into your content rather than feeling forced.
Keep your information up to date: As one of the most-visited pages on your choir’s website, keeping the audition page current is especially important. Outdated information can quickly discourage prospective singers. If visitors aren’t sure whether auditions are currently open or if they find old dates and expired registration links, they may leave your website without reaching out.
Review your audition page regularly to ensure that audition dates, deadlines, contact information, rehearsal schedules, and registration links are current. If auditions aren’t open at the moment, let visitors know when they can expect the next audition cycle or invite them to join your mailing list or complete an interest form so they can be notified when auditions reopen.
Looking for more website tips? Chorus Connection has several articles on website maintenance and SEO that can help you keep your choir’s website current, visible, and welcoming.
Every choir’s audition process is unique, and that’s exactly how it should be. Rather than trying to copy another organization’s approach, focus on creating an audition page that is clear, welcoming, and informative, one that reflects your choir’s personality while giving prospective singers the confidence to audition.
The best audition pages answer the questions singers are already asking. They reduce uncertainty, set clear expectations, and make it easy for visitors to take the next step. When someone finishes reading your audition page, they should feel informed, prepared, and excited about the opportunity to become part of your organization.
As you review your audition page, use this checklist to identify opportunities for improvement. Even a few small updates can make a big difference in helping prospective singers feel welcomed before they ever walk through your rehearsal room doors.
What questions does your choir get asked most often by prospective singers? Share them in the comments. You might help another choir improve its audition page!