--- title: Chorus Connection Blog | Lauren Potter (3) description: "Lauren is a digital marketing consultant who helps choral organizations tell their stories with depth, sincerity, and impact. With a background in journalism and a passion for performing arts, Lauren brings a documentary-style approach to content, crafting compelling narratives that go beyond promotion to build lasting connections. She has worked with Grammy-winning groups like the Phoenix Chorale and Tonality, where she led social media and marketing efforts during their 2024 Grammy win. She also led branding, website, social and marketing for Helios: A Modern Renaissance. As a former vocal performance major, Lauren has had the opportunity to perform with several choral ensembles in Arizona, and when she’s not serenading her two cats, Lauren can be found supporting the arts, eating tacos, and visiting her family back home in Australia. (3)" --- - [About](https://www.chorusconnection.com/about) - [Features](https://www.chorusconnection.com/features) - [Pricing](https://www.chorusconnection.com/pricing) [![Chorus Connection](https://blog.chorusconnection.com/hubfs/Chorus_April2019%20Theme/image/download.png)](https://www.chorusconnection.com) - [Blog](https://blog.chorusconnection.com/) - [Login](https://app.chorusconnection.com/sign_in) - [Book a Demo](https://pages.chorusconnection.com/request-a-demo) [![Chorus Connection](https://blog.chorusconnection.com/hubfs/Chorus_April2019%20Theme/image/download.png)](https://www.chorusconnection.com) - [About](https://www.chorusconnection.com/about) - [Features](https://www.chorusconnection.com/features) - [Pricing](https://www.chorusconnection.com/pricing) - [Blog](https://blog.chorusconnection.com/) - [Login](https://app.chorusconnection.com/sign_in) - [Book a Demo](https://pages.chorusconnection.com/request-a-demo) # Chorus Management Resources - Filter by topic - [artistic development](https://blog.chorusconnection.com/topic/artistic-development) - [choir technology](https://blog.chorusconnection.com/topic/choir-technology) - [choral consortia](https://blog.chorusconnection.com/topic/choral-consortia) - [choral marketing](https://blog.chorusconnection.com/topic/choral-marketing) - [Chorus Connection updates](https://blog.chorusconnection.com/topic/chorus-connection-updates) - [chorus management](https://blog.chorusconnection.com/topic/chorus-management) - [concert operations](https://blog.chorusconnection.com/topic/concert-operations) - [emergency preparedness](https://blog.chorusconnection.com/topic/emergency-preparedness) - [fundraising](https://blog.chorusconnection.com/topic/fundraising) - [gender inclusivity](https://blog.chorusconnection.com/topic/gender-inclusivity) - [healthy choir](https://blog.chorusconnection.com/topic/healthy-choir) - [humor](https://blog.chorusconnection.com/topic/humor) - [inspiration](https://blog.chorusconnection.com/topic/inspiration) - [managing during the pandemic](https://blog.chorusconnection.com/topic/managing-during-the-pandemic) - [member management](https://blog.chorusconnection.com/topic/member-management) - [racial equity](https://blog.chorusconnection.com/topic/racial-equity) - [singer recruitment](https://blog.chorusconnection.com/topic/singer-recruitment) - [singer retention](https://blog.chorusconnection.com/topic/singer-retention) - [ticket management](https://blog.chorusconnection.com/topic/ticket-management) - [voices for change](https://blog.chorusconnection.com/topic/voices-for-change) - [volunteer management](https://blog.chorusconnection.com/topic/volunteer-management) - [youth choirs](https://blog.chorusconnection.com/topic/youth-choirs) - Filter by author - [Alex Speir](https://blog.chorusconnection.com/author/alex-speir) - [Alison Cole](https://blog.chorusconnection.com/author/alison-cole) - [Amanda Carroll](https://blog.chorusconnection.com/author/amanda-carroll) - [Andrew Goren](https://blog.chorusconnection.com/author/andrew-goren) - [Andrew Hansen](https://blog.chorusconnection.com/author/andrew-hansen) - [Andrew Swinney](https://blog.chorusconnection.com/author/andrew-swinney) - [Angelica Rowell](https://blog.chorusconnection.com/author/angelica-rowell) - [Anne-Marie Bulawka](https://blog.chorusconnection.com/author/anne-marie-bulawka) - [Brian A. Schmidt](https://blog.chorusconnection.com/author/brian-a-schmidt) - [Bryce & Kathryn Denney](https://blog.chorusconnection.com/author/bryce-kathryn-denney) - [Chorus Connection Blog Team](https://blog.chorusconnection.com/author/chorus-connection-blog-team) - [Christopher Eanes](https://blog.chorusconnection.com/author/christopher-eanes) - [Cora Blouch](https://blog.chorusconnection.com/author/cora-blouch) - [César Zumel](https://blog.chorusconnection.com/author/césar-zumel) - [Dee Dee Miles](https://blog.chorusconnection.com/author/dee-dee-miles) - [Donovan Jones](https://blog.chorusconnection.com/author/donovan-jones) - [Dr. Derrick Fox](https://blog.chorusconnection.com/author/dr-derrick-fox) - [Erik Jacobson](https://blog.chorusconnection.com/author/erik-jacobson) - [Gregory A. Barker](https://blog.chorusconnection.com/author/gregory-a-barker) - [Jacob Levine](https://blog.chorusconnection.com/author/jacob-levine) - [Jen Rogers](https://blog.chorusconnection.com/author/jen-rogers) - [Jennie Weyman](https://blog.chorusconnection.com/author/jennie-weyman) - [Joanna Mitchell](https://blog.chorusconnection.com/author/joanna-mitchell) - [Joel Rinsema](https://blog.chorusconnection.com/author/joel-rinsema) - [Joshua Keeling](https://blog.chorusconnection.com/author/joshua-keeling) - [Katie Hickey](https://blog.chorusconnection.com/author/katie-hickey) - [Kenny Litvack](https://blog.chorusconnection.com/author/kenny-litvack) - [Kirsten Oberoi](https://blog.chorusconnection.com/author/kirsten-oberoi) - [Lauren Potter](https://blog.chorusconnection.com/author/lauren-potter) - [Lola Watson](https://blog.chorusconnection.com/author/lola-watson) - [Maren Amdal, MSc, CAE](https://blog.chorusconnection.com/author/maren-amdal) - [Margaux Desprez](https://blog.chorusconnection.com/author/margaux-desprez) - [Mark Hanke](https://blog.chorusconnection.com/author/mark-hanke) - [Mark Pinzur](https://blog.chorusconnection.com/author/mark-pinzur) - [Marlene Genovese](https://blog.chorusconnection.com/author/marlene-genovese) - [Matt Greenberg](https://blog.chorusconnection.com/author/matt-greenberg) - [Melanie Stapleton, M.M.Ed](https://blog.chorusconnection.com/author/melanie-stapleton) - [Michael Hughes](https://blog.chorusconnection.com/author/michael-hughes) - [Michael Sheetz](https://blog.chorusconnection.com/author/michael-sheetz) - [Nick Deyo](https://blog.chorusconnection.com/author/nick-deyo) - [Nicole Underwood](https://blog.chorusconnection.com/author/nicole-underwood) - [Paul Rudoi](https://blog.chorusconnection.com/author/paul-rudoi) - [Rebecca Wink](https://blog.chorusconnection.com/author/rebecca-wink) - [Rita Wells](https://blog.chorusconnection.com/author/rita-wells) - [Ryan Brandau](https://blog.chorusconnection.com/author/ryan-brandau) - [Shana Oshiro](https://blog.chorusconnection.com/author/shana-oshiro) - [Stephanie Helleckson](https://blog.chorusconnection.com/author/stephanie-helleckson) - [Tori Cook](https://blog.chorusconnection.com/author/tori-cook) - [Victoria Hopkins](https://blog.chorusconnection.com/author/victoria-hopkins) - [Viraj Lal](https://blog.chorusconnection.com/author/viraj-lal) ## Lauren Potter ![Lauren Potter](https://blog.chorusconnection.com/hubfs/Lauren-Potter-Headshot.png) Lauren is a digital marketing consultant who helps choral organizations tell their stories with depth, sincerity, and impact. With a background in journalism and a passion for performing arts, Lauren brings a documentary-style approach to content, crafting compelling narratives that go beyond promotion to build lasting connections. She has worked with Grammy-winning groups like the Phoenix Chorale and Tonality, where she led social media and marketing efforts during their 2024 Grammy win. She also led branding, website, social and marketing for Helios: A Modern Renaissance. As a former vocal performance major, Lauren has had the opportunity to perform with several choral ensembles in Arizona, and when she’s not serenading her two cats, Lauren can be found supporting the arts, eating tacos, and visiting her family back home in Australia. [See posts by all authors](https://blog.chorusconnection.com/) Find me on: ### Recent Posts [mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20How%20to%20Make%20the%20Most%20of%20Instagram%20-%20Part%201&body=https://blog.chorusconnection.com/how-to-make-the-most-of-instagram-part-1](mailto:?subject=Check%20out%20this%20new%20post%20from%20Chorus%20Connection:%20How%20to%20Make%20the%20Most%20of%20Instagram%20-%20Part%201&body=https://blog.chorusconnection.com/how-to-make-the-most-of-instagram-part-1) - [choral marketing](https://blog.chorusconnection.com/topic/choral-marketing) ### [How to Make the Most of Instagram - Part 1](https://blog.chorusconnection.com/how-to-make-the-most-of-instagram-part-1) [Feeling overwhelmed by Instagram? Start here with these 4 steps to make the most of your choir's Instagram profile.](https://blog.chorusconnection.com/how-to-make-the-most-of-instagram-part-1) [Lauren Potter](https://blog.chorusconnection.com/author/lauren-potter) Mar 16, 2023 [Read Article >](https://blog.chorusconnection.com/how-to-make-the-most-of-instagram-part-1) [Lauren Potter](https://blog.chorusconnection.com/author/lauren-potter) No More Posts ## **Chorus Management Resources** - [What is Choir Management Software?](http://chorusconnection.com/what-is-choir-management-software) - [Ticket Sales Strategies for Choruses](https://www.chorusconnection.com/chorus-management-101-sell-more-tickets) - [Fundraising Strategies for Choruses](https://www.chorusconnection.com/chorus-management-101-fundraising-for-choruses) - [The Ultimate Guide to Singer Recruitment](https://pages.chorusconnection.com/the-ultimate-guide-to-singer-recruitment) - [Volunteer Handbook for Community Choruses](https://pages.chorusconnection.com/the-volunteer-handbook-for-community-choruses?__hstc=21858660.c48cd284471f2fc781b85ec7cd6920fb.1554964062887.1554964062887.1554964062887.1&__hssc=21858660.3.1554964062885&__hsfp=2151446153) - [Share Your Chorus Management Stories](https://www.chorusconnection.com/share-your-chorus-management-success-story) ## **Get in Touch** - [Login](https://app.chorusconnection.com/sign_in) - [Book a Demo](https://pages.chorusconnection.com/request-a-demo) - [Sign Up for a Free Trial](https://www.chorusconnection.com/free-trial) - [Customer Success Stories](https://www.chorusconnection.com/customer-success-stories) - [Help Center](https://help.chorusconnection.com) - [Contact](https://www.chorusconnection.com/contact-us) ## **Policies & FAQs** - [FAQs](https://www.chorusconnection.com/chorus-connection-faqs) - [Terms of Service](https://www.chorusconnection.com/terms-of-service) - [Ticket Purchaser Terms of Service](https://www.chorusconnection.com/ticket-purchaser-terms-of-service) - [Privacy Policy](https://www.chorusconnection.com/privacy-policy) - [Cookie Policy](https://www.chorusconnection.com/cookie-policy) - [Jobs](https://www.chorusconnection.com/join-our-team) Copyright © 2026 Chorus Connection. All rights reserved. [Sitemap](https://www.chorusconnection.com/sitemap.xml?__hstc=21858660.c48cd284471f2fc781b85ec7cd6920fb.1554964062887.1554964062887.1554964062887.1&__hssc=21858660.3.1554964062885&__hsfp=2151446153) [mailto:info@chorusconnection.com](mailto:info@chorusconnection.com)