DIY Design Tools for Your Chorus's Marketing Strategy

Tori Cook March 20, 2018

Learn more: choral marketing, choir management

design

Creating marketing collateral, both print and digital, is a crucial component of your chorus's marketing strategy. However, without a web/print designer, it can feel overwhelming to try to create these materials on your own. Luckily, nowadays, there are plenty of "Do It Yourself (DIY)" tools available to help non-designers... design things!

Don't be afraid of experimenting with these DIY design tools; anyone with zero design experience and some level of technical ability can easily learn how to use them.

 

DIY Graphic Design Tools

design tools

  • Canva - a complete design tool for designing everything from social media images to ebooks
  • PicMonkey - a simple tool for editing images and creating collages
  • Logomakr - a tool for generating your own logo
  • Canva Logo Maker - another tool for generating your own logo
  • Pixlr - a free online photo editor similar to PhotoShop
  • Piktochart - tool for creating infographics

 

DIY Social Media Design Tools

social media images

  • Stencil - create social media graphics with ease
  • Snappa - create social media graphics, digital ads, or web graphics
  • Over, Inc - mobile app for adding text overlays to images and designing social posts
  • Pablo by Buffer - Buffer’s social media image creator

 

DIY Free Stock Photos, Vectors, and Icons

stock images

  • Pixabay - free stock photos; no credit required
  • Unsplash - free stock photos; no credit required
  • StockSnap.io - free stock photos; no credit required
  • Freepik - free designs; some require credit
  • Iconstore - free icons
  • Giphy - free; embeddable and downloadable GIFs

 

DIY Branding Tools

branding

 

Hiring a Designer

web design

If for some reason, you're wanting to avoid DIY design, you may consider hiring a designer.

The cheapest option for hiring is to consider using a service Fiverr for your one-off projects. On Fiverr, there are designers available for small projects which can start at only $5 to create! Otherwise, you may want to create a job description and post it to marketing jobs forums or on a nonprofit job posting website like Idealist.

Both print and web design requires someone with a particular skillset. For web design and development, look for someone who understands HTML, CSS, jQuery, and Javascript, who has experience working in responsive frameworks, and preferably has a background in graphic design and/or web development. For print design, find someone who has access to and understands Adobe Creative Suite, has experience creating style guides and delivering on brand, and preferably has a background in graphic design. Some designers are capable of doing both web and print design and development.

choral marketing ebook

Learn more: choral marketing, choir management

Tori Cook

Tori Cook is the Director of Marketing at Chorus Connection. She directs the Harborlight Show Chorus and is President of Chorus pro Musica in the Boston area. When not making music, she daydreams about adopting a golden retriever puppy and scuba diving to exotic locations around the world.

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